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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
November 8, 2023
SEO
Does Pay Per Click Help SEO?
PPC does not lift rankings directly, but it still helps your SEO. See the data, testing and visibility benefits, and where the two channels support each other.
November 1, 2023
Google Ads
Reasons to Hire a Google Ads Agency
When an agency beats running Google Ads in house: wasted spend, account structure, testing capacity and time. See how to judge the trade-off honestly.
October 31, 2023
Branding
What can a graphic design and illustration agency do for your business?
Custom illustration and design give a brand something competitors cannot copy. See what an agency delivers, and when bespoke work beats stock imagery.
October 26, 2023
Branding
What Does a Brand Designer Do?
Beyond logos: research, systems, guidelines and asset design. See what a brand designer delivers, and how the role differs from a graphic designer.
October 24, 2023
Social media
Social Media Managers for Law Firms: Are They Needed?
Legal marketing carries rules and reputational risk. See what a social media manager adds for a firm, what to keep in house, and when to skip it entirely.
October 19, 2023
Design
Dall-E 2 AI: The Impact on the Design World
Generative image tools changed how concepts get made. See what they do well, where they fall short, and what it all means for professional designers.
October 17, 2023
Social media
How a Facebook PPC Agency Can Drive Traffic to Your Business
What an agency does differently with Meta ads: audience research, creative testing, and tracking that shows the cost of every enquiry. See the process.
October 12, 2023
Branding
The Impacts of Twitter’s Rebrand
What Twitter lost and gained by becoming X, why the rebrand divided its users, and the brand equity lessons for anyone weighing up a name change.
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