News & insights

The Barbie movie has smashed records at the box office and reinvented a nostalgic brand. Find out the details and impact of the Barbie marketing campaign.

A comparison between the different social media advertising forms and platforms. Discover which platform will be best to reach your audience.

A look into AI-generated content and whether it goes against Google’s guidelines or if it is better to stick with human-generated content.

Facebook is a feeding frenzy of people happily interacting with brands. Facebook's 2.93 billion monthly users make their audience for advertising quite large. It's time to lower your bait and reel them in.Most likely you have already come across pay-per-click (PPC) ads while browsing the internet.

Within a matter of seconds, people form an opinion of your brand from your website and it takes far longer to reverse their experience if it wasn’t a positive one.

Nothing lasts forever. Life is in a constant state of change. Sooner or later, old ways of doing things fall out of favour. Technology becomes obsolete, surpassed by new tools that serve the same functions more efficiently.

One of the great advantages of using social media is that you’re guaranteed to find your target market there. You just need to know where to look. According to statistics, 4.59 billion people use social media or around 58% of the population.

Google processes 40,000 searches per second. While many return millions of search results, most people never click past the first page. Competition is tough for a place in the top few results.