It can feel like a paradox. For your business to get noticed, you need a web presence, but how do you stand out from every other business already on the web? 75% of web users never scroll past the first page of Google, and competition is fierce for the first few results. Both search engine optimisation (SEO) and pay-per-click advertising (PPC) can take you to the top, although they use different methods. But when you have a business to run, just reading about these techniques can be too time-consuming, never mind trying to launch a campaign. If you’re a Brisbane-based business looking for someone to help you with your web presence, you need the services of a creative agency in Brisbane. With so many options available, it can be hard to know who to turn to for marketing solutions.
Do you need an advertising agency, a digital marketing agency, or a media agency? What do all these options mean? The answer is to seek out the services of a creative agency. Creative agencies recognise that building your brand requires several approaches and skill sets. The best approach lies in the kind of mixture of different solutions and services that Anchor specialises in. We get to know your business so we can establish exactly what it needs to succeed and, from there, which approach to take. From SEO to sales, Anchor helps you embark on journeys both long and short as your creative agency in Brisbane.
What is a Creative Agency?
Creative agencies provide various services and deliverables under marketing and advertising banners, from graphic design to social media solutions to consulting. Their teams often include designers, developers, creatives, strategists and more. A creative agency is more than a digital marketing agency, although digital marketing is one of the many services they provide. A creative agency combines deep technical knowledge with vibrant creativity, delivering a balanced approach that doesn’t neglect the aesthetic or the practical.
What they offer
A good creative agency will provide a range of different services, but each solution will be thoughtfully crafted to work with the others towards a common objective: your business’s goals. Services include branding, graphics, social media, digital marketing, SEO, PPC, content creation, web development and consulting, among others.
How they can help you
The right creative agency in Brisbane will help your business achieve more strategic and effective marketing efforts, help you raise your revenue and achieve results long into the future, and give you the might of an entire marketing team without having to hire one in-house. Find out more about what a digital creative agency can offer your business.
How to Make Your Business Stand Out
What techniques does a creative agency use to make your business stand out? Here is a small selection. Many of these strategies are ongoing processes. And although a creative agency in Brisbane will help you to execute them more effectively, you can take the first steps yourself.
Consistent and professional branding
Your brand is the perception the public has of you, the story people tell each other about who you are. At its heart, your brand is how your business makes people feel. Your brand identity is how you present this to the world: your logo, colour palette, tone of voice, and more.
A strong, consistent brand identity will increase your revenue, build familiarity and create trust with the public. But consistency is important. You need to keep your brand identity cohesive across different materials and deliver on what you promise. Anchor can work with you on a deeper level to ensure you have the right strategies to do that.
Great customer service
To us, you’re not just another client on our books but partners with whom we work closely. Our unwavering commitment to quality customer service means that you’re involved in every step, from the initial meeting in which we learn about your business to the planning of campaigns.We treat every project equally and with the same level of strategic thinking. We’ll keep you in the loop about what we’re up to and its impact on your business in plain English, without complex technical terms.
Keep up to date with the latest news and trends
Digital marketing is constantly changing due to new technology, tools, Google algorithm updates and the shifting priorities of web users. Anchor understands this and keeps up to date with the latest news and developments, but we also appreciate some timeless principles always work. Instead of chasing fads, we draw on our vast experience to keep doing what has always worked.
This balance between understanding the foundations of solid digital strategy and keeping up with the new ways to use it makes for a powerful approach.
Be honest about your products and services
Authenticity builds trust and a good reputation for your brand, which results in increased sales.Promising more than you deliver or being untruthful about your services damages your reputation. In the age of social media, it doesn’t take long for word to spread. When you only make claims you can stand behind, it lets you construct your message with confidence, knowing that you’ll never be exposed to dishonesty.
Embrace social responsibility
Working for a better purpose is not only satisfying on a personal level, but it also helps you develop a more trustworthy reputation for your business. Corporate Social Responsibility (CSR) is the notion that companies have a responsibility for the environment and social impacts of their conduct. While corporate social responsibility has been an issue for decades, it’s a growing consideration that’s especially important to young people. Examples of CSR include reducing your carbon footprint, improving labour conditions and being committed to gender equality.
Start a blog
Companies that blog attract 67% more leads than those that don’t, and increasing your revenue isn’t its only benefit. Blogging boosts your credibility in the public’s eyes and helps you position yourself as an authority in your industry. It allows you to create shareable content that spreads the word about your business in an engaging way, and Anchor’s copywriters can find the right words for you.
Stand Out From the Crowd with Anchor Digital
Anchor is a creative agency, Brisbane-based, that delivers on our promises by offering full-service digital and creative solutions. Our talented team includes members who are across both the technical and the creative aspects of digital services, and we work hard to please the humans who come across your site and the search engines.
But we don’t simply provide ready-made solutions. We dive deep into the inner workings of your business to understand what is and isn’t working. This dedication allows us to craft more effective and personalised solutions that align with your business identity and goals.
If you’ve been looking for a digital marketing agency in Brisbane, Anchor consistently aims to be one of the most supportive and creative agencies you’ll ever work with. We’ll never lock you into a long-term contract, preferring to let the quality of our work motivate you to do business with us again. For a creative agency in Brisbane with solutions tailor-made for you, drop us a line.
