A creative agency provides creative strategies and solutions – branding and design, sales and search engine optimisation – to help businesses and organisations achieve their goals. It consists of creative professionals with different yet complementary skill sets, working in unison to increase your traffic, impressions and revenue.
The set-up of a creative agency will vary depending on company size and services. However, they generally consist of professionals from different creative fields. Some common ones include Art Director, Senior Copywriter and Graphic Designer. This teams works together closely, each team member combining their skills to achieve common goals for their clients.
The cost of hiring a creative agency in Australia varies depending on its size, experience, the services they provide and the size of your project. It can range from a few hundred dollars a month to a couple of thousand.
The best way to find the right creative agency is to set clear business goals, research the agencies that specialise in your particular industry (for example: B2B), look at their existing portfolio and don’t be afraid to ask questions.
A full-service creative agency is an agency capable of handling every aspect of your creative and marketing strategy, from planning and content to roll-outs and testing.
You can brief a creative agency with a written document that describes your story, your ideal customers, your competitors, your brand and any other information that’s useful for the agency to know. If you’re not sure how to structure the document, you can find brief templates online.
If you have a well-thought out brief that’s clear about what you want to achieve, you can focus on finding the creative agency best suited to your needs. Focus on full-service creative agencies that have a collaborative approach to work, and look at their existing websites and KPIs.
A creative branding agency is a team of creative professionals that use their skills to build brand identities for companies.
A creative content agency focuses on delivering creative solutions for a business, including copywriting, video content and other forms of web content.
A creative design agency is a creative agency focused on design, including graphic design and web design.