The Most Efficient Ways To Connect With Your Audience
Facebook is used by over a quarter of the world’s population. This allows you to reach virtually anyone and everyone with paid and organic posts. The company behind Facebook recently rebranded to Meta, and incorporates other longstanding favourites, such as Instagram and WhatsApp.
Facebook Ads offers the most targeted form of advertising that’s currently available, competing in this space only with Google. What’s more, Facebook Ads cost only a fraction of the price you’d pay for traditional forms of advertising.
Instagram, a member of the Facebook, now Meta, family, offers a range of opportunities to drive traffic, increase brand awareness and share your story with a highly engaged audience. With more than 500 million monthly active users and the highest audience engagement rates we’ve ever seen on social media, Instagram attracts a younger audience and slightly more females and minorities compared to other platforms. If that’s right up your alley, sharing organic content and advertising on Instagram might be the right choice for you.
As the fifth most popular social media network worldwide, Twitter is the perfect playground for brands looking to emotionally connect and engage with their customers – the most important players in their field. Similar to Facebook Business, Twitter Business features objective-based and easily scalable campaigns that fuel future successes. Here at Anchor, we’ve got Twitter content creation, advertising and analytics down to a T, and are able to create and implement highly effective Twitter marketing strategies that complement your overall efforts and get real results.
The music service’s very own advertising platform emerged to fill the gaps left by social media platforms. Spotify offers the exciting opportunity to test new content formats designed to cut through the clutter and make your message stand out. Putting streaming intelligence at your fingertips, Spotify Ads Studio broadcasts your ads to predefined target audiences and offers detailed real-time reporting. If you’d ask us for the one thing you can do today to be ahead of the game tomorrow, our answer would be: Spotify advertising.
Video is everywhere, all of the time. Leverage the fact by partnering with a YouTube advertising agency that has a sixth sense for custom content that converts. We are backed by a multidisciplinary team – a super power that allows us to create branded video formats that captivate your audience using the most engaging content. YouTube Advertising combines the unique strengths of video with mighty optimisation tools to help you direct your audience’s attention. As your partners in ideation, video production and advertising, we work within your budget to tap into a hugely engaged audience and push the boundaries of what you thought was possible.
With more than half a billion active users, LinkedIn is a goldmine for business opportunities and qualified leads. We work with our business-to-business clients on tailormade LinkedIn advertising campaigns to build bridges, connecting them with new partners and boosting brand awareness. Our results-obsessed and data-driven social media team focuses on measurable, meaningful results for minimum ad spend. Brisbane is a bustling hive of B2B connections. And it’s about time to see what the buzz is about!