/services – social media marketing

Social Media Marketing

Account management and paid social media solutions that build brand awareness and drive conversions.

As Brisbane’s leading social media agency, Anchor is the 360-degree marketing and advertising partner that’ll get you liked, shared and talked about.
Our cross-functional team works together to craft hyper-targeted solutions across every phase of your customer journey: From the moment they first come across your products or services to the time they make their first purchase (and beyond).
Design
Development
Web Design & Development
Social Media Services That Spark Conversations
Social Media Audits
To inform successful marketing campaigns and guide your social media strategy, we evaluate your social media performance and give you the insights needed to optimise your efforts and uncover new, meaningful ways to connect with your audience through social media. We apply comparative, data-driven analysis to conduct market research and deliver a detailed, accessible report that’ll help you understand where you’re trailing behind and what you’re doing right.
Social Media Strategy
All too often we see brands posting content or advertising on social media without a proper marketing strategy to back them up. To break through the noise and streamline your efforts for maximum impact, our in-house social media experts craft a custom social media marketing strategy that uncovers and addresses hidden opportunities and choke points. We don’t use a cookie-cutter approach, but tailor social media strategies to your business to amplify your brand’s voice online – with an eye on long-term, scalable growth.
Social Media Management
Don’t get caught up in the roller coaster of what to post, when, and where. We’ve got some of the brightest, most creative minds delivering social media services to businesses of all shapes and sizes. Why worry about engagement rates, content calendars and the latest social media trends when our team of dedicated social media marketing managers can raise brand awareness and deliver brilliant creative content to your audience on a daily basis?
Huge retargeting potential
We design tailor-made advertising strategies to move your audience beyond likes and turn followers into loyal customers. Pairing attention-grabbing ad copy and creatives that create demand, with efficient bidding and transparent reporting, our digital growth team will help move the needle for your brand. Trust that we’ll spend your money like our own to drive results in brand awareness, lead generation and sales for your business.
An Ecosystem of Social Media Expertise
Cross-Functional Teams
Success begins here, with a cross-functional team that takes on all aspects of promoting your brand on social media (and beyond) – from the first time people hear about you to when they make a purchase.

Our in-house specialists work together to scale your business at every stage and ensure new ideas are effectively communicated and tested.
Tailor-Made Strategic Initiatives
Our data-driven, creative team delivers highly integrated marketing solutions that bridge the gap between physical and digital channels.

We rely on the industry’s most sophisticated data analysis tools to guide your growth and deliver extremely effective customer experiences.
No Lock-In Contracts
We’re focused on driving the results that matter to you. Pouring our hearts into your campaigns, we know what our work is worth and don’t see the need to trap you into long-term commitments or get lost in billable hours.

Many of our wonderful clients renew their partnerships with us after our initial cooperation and we’re confident you’ll want to stick around too.Powered by people who make their clients’ business goals their own, we’re truly invested in the success of your digital marketing initiatives.
Full Transparency, Zero Surprises
We don’t keep secrets from you. You’ll always know where your marketing dollars are spent and what you’re getting in return.You’ll also always have full access to all of your accounts and creatives that our in-house team has created for you.
The Most Efficient Ways To Connect With Your Audience
Facebook
Facebook is used by over a quarter of the world’s population. This allows you to reach virtually anyone and everyone with paid and organic posts. The company behind Facebook recently rebranded to Meta, and incorporates other longstanding favourites, such as Instagram and WhatsApp.

Facebook Ads offers the most targeted form of advertising that’s currently available, competing in this space only with Google. What’s more, Facebook Ads cost only a fraction of the price you’d pay for traditional forms of advertising.
Instagram
Instagram, a member of the Facebook, now Meta, family, offers a range of opportunities to drive traffic, increase brand awareness and share your story with a highly engaged audience. With more than 500 million monthly active users and the highest audience engagement rates we’ve ever seen on social media, Instagram attracts a younger audience and slightly more females and minorities compared to other platforms. If that’s right up your alley, sharing organic content and advertising on Instagram might be the right choice for you.
Twitter
As the fifth most popular social media network worldwide, Twitter is the perfect playground for brands looking to emotionally connect and engage with their customers – the most important players in their field. Similar to Facebook Business, Twitter Business features  objective-based and easily scalable campaigns that fuel future  successes. Here at Anchor, we’ve got Twitter content creation, advertising and analytics down to a T, and are able to create and  implement highly effective Twitter marketing strategies that complement your overall efforts and get real results.
Spotify
The music service’s very own advertising platform emerged to fill the gaps left by social media platforms. Spotify offers the exciting opportunity to test new content formats designed to cut through the clutter and make your message stand out. Putting streaming intelligence at your fingertips, Spotify Ads Studio broadcasts your ads to predefined target audiences and offers detailed real-time reporting. If you’d ask us for the one thing you can do today to be ahead of the game tomorrow, our answer would be: Spotify advertising.
YouTube
Video is everywhere, all of the time. Leverage the fact by partnering with a YouTube advertising agency that has a sixth sense for custom content that converts. We are backed by a multidisciplinary team – a super power that allows us to create branded video formats that captivate your audience using the most engaging content. YouTube Advertising combines the unique strengths of video with mighty optimisation tools to help you direct your audience’s attention. As your partners in ideation, video production and advertising, we work within your budget to tap into a hugely engaged audience and push the boundaries of what you thought was possible.
Linkedin
With more than half a billion active users, LinkedIn is a goldmine for business opportunities and qualified leads. We work with our business-to-business clients on tailormade LinkedIn advertising campaigns to build bridges, connecting them with new partners and boosting brand awareness. Our results-obsessed and data-driven social media team focuses on measurable, meaningful results for minimum ad spend. Brisbane is a bustling hive of B2B connections. And it’s about time to see what the buzz is about!
Man and lady smiling at a computer
Social Media Services That Spark Conversations
Social Media Audits
To inform successful marketing campaigns and guide your social media strategy, we evaluate your social media performance and give you the insights needed to optimise your efforts and uncover new, meaningful ways to connect with your audience through social media. We apply comparative, data-driven analysis to conduct market research and deliver a detailed, accessible report that’ll help you understand where you’re trailing behind and what you’re doing right.
Social Media Management
Don’t get caught up in the roller coaster of what to post, when, and where. We’ve got some of the brightest, most creative minds delivering social media services to businesses of all shapes and sizes. Why worry about engagement rates, content calendars and the latest social media trends when our team of dedicated social media marketing managers can raise brand awareness and deliver brilliant creative content to your audience on a daily basis?
Huge retargeting potential
We design tailor-made advertising strategies to move your audience beyond likes and turn followers into loyal customers. Pairing attention-grabbing ad copy and creatives that create demand, with efficient bidding and transparent reporting, our digital growth team will help move the needle for your brand. Trust that we’ll spend your money like our own to drive results in brand awareness, lead generation and sales for your business.
Group of people sitting at desks in boardroom
An Ecosystem of Social Media Expertise
Cross-Functional Teams
Success begins here, with a cross-functional team that takes on all aspects of promoting your brand on social media (and beyond) – from the first time people hear about you to when they make a purchase.

Our in-house specialists work together to scale your business at every stage and ensure new ideas are effectively communicated and tested.
Tailor-Made Strategic Initiatives
Our data-driven, creative team delivers highly integrated marketing solutions that bridge the gap between physical and digital channels.

We rely on the industry’s most sophisticated data analysis tools to guide your growth and deliver extremely effective customer experiences.
No Lock-In Contracts
We’re focused on driving the results that matter to you. Pouring our hearts into your campaigns, we know what our work is worth and don’t see the need to trap you into long-term commitments or get lost in billable hours.

Many of our wonderful clients renew their partnerships with us after our initial cooperation and we’re confident you’ll want to stick around too.Powered by people who make their clients’ business goals their own, we’re truly invested in the success of your digital marketing initiatives.
Full Transparency, Zero Surprises
We don’t keep secrets from you. You’ll always know where your marketing dollars are spent and what you’re getting in return.You’ll also always have full access to all of your accounts and creatives that our in-house team has created for you.
Social media icons floating in the air
The Most Efficient Ways To Connect With Your Audience
Facebook
Facebook is used by over a quarter of the world’s population. This allows you to reach virtually anyone and everyone with paid and organic posts. The company behind Facebook recently rebranded to Meta, and incorporates other longstanding favourites, such as Instagram and WhatsApp.

Facebook Ads offers the most targeted form of advertising that’s currently available, competing in this space only with Google. What’s more, Facebook Ads cost only a fraction of the price you’d pay for traditional forms of advertising.
Instagram
Instagram, a member of the Facebook, now Meta, family, offers a range of opportunities to drive traffic, increase brand awareness and share your story with a highly engaged audience. With more than 500 million monthly active users and the highest audience engagement rates we’ve ever seen on social media, Instagram attracts a younger audience and slightly more females and minorities compared to other platforms. If that’s right up your alley, sharing organic content and advertising on Instagram might be the right choice for you.
Twitter
As the fifth most popular social media network worldwide, Twitter is the perfect playground for brands looking to emotionally connect and engage with their customers – the most important players in their field. Similar to Facebook Business, Twitter Business features  objective-based and easily scalable campaigns that fuel future  successes. Here at Anchor, we’ve got Twitter content creation, advertising and analytics down to a T, and are able to create and  implement highly effective Twitter marketing strategies that complement your overall efforts and get real results.
Spotify
The music service’s very own advertising platform emerged to fill the gaps left by social media platforms. Spotify offers the exciting opportunity to test new content formats designed to cut through the clutter and make your message stand out. Putting streaming intelligence at your fingertips, Spotify Ads Studio broadcasts your ads to predefined target audiences and offers detailed real-time reporting. If you’d ask us for the one thing you can do today to be ahead of the game tomorrow, our answer would be: Spotify advertising.
YouTube
Video is everywhere, all of the time. Leverage the fact by partnering with a YouTube advertising agency that has a sixth sense for custom content that converts. We are backed by a multidisciplinary team – a super power that allows us to create branded video formats that captivate your audience using the most engaging content. YouTube Advertising combines the unique strengths of video with mighty optimisation tools to help you direct your audience’s attention. As your partners in ideation, video production and advertising, we work within your budget to tap into a hugely engaged audience and push the boundaries of what you thought was possible.
Linkedin
We don’t keep secrets from you. You’ll always know where your marketing dollars are spent and what you’re getting in return.You’ll also always have full access to all of your accounts and creatives that our in-house team has created for you.
FAQ

How important is the number of followers my business has on social media?

How can social media help increase brand loyalty?

How do I find my brand voice on social media (and why does it matter)?

What makes Anchor the right social media agency for my business?