A website strategy is a detailed business plan for your website that includes elements such as your goals, your content layout and your plans for your launch and rollout.
Branding strategy is the act of deciding how you want the public to feel about your business, and the steps you’ll take to achieve that outcome.
Building a successful digital marketing strategy involves identifying the demographics you aim to reach, getting clear about your goals and the tools you’ll need to achieve them, and refining your strategy through testing.
Brand positioning is the act of creating positive impressions of your brand in the minds of your potential customers. It involves emphasising the positive ways in which you’re different to competitors in your field.
You can gather firsthand information about your market with tools such as surveys, questionnaires and interviews, and looking to your existing customers.
A workshop facilitator is a professional who provides guidance to workplace teams or other large groups through planning and running workshops.
Customer research is the process of collecting information about the needs and preferences of your customers so you can improve your marketing strategy.
Customer retention refers to the strategies you can use to turn one-time customers into repeat customers. These can include personalising customer experiences, providing feedback loops through surveys and re-targeting previous buyers with e-mails or ads.
Customer acquisition cost is the total cost of acquiring a new customer. Often it’s an approximate calculation arrived at after dividing the costs of advertising and wages by the number of new customers.
There are several factors involved in building a strategy that will help your business succeed in the long term. It comes down to making a plan for what you want to achieve and identifying which techniques and tactics will get the job done.