They say you only get one chance to make a good first impression. When it comes to your website, you also only have a few seconds to keep people around. The average web user will abandon a site that takes more than three seconds to load. Fast internet speeds and the world of options at our fingertips have raised our collective expectations. Your site needs the performance to communicate all the right things fast.
This is why Anchor focuses on performance that covers all bases of digital marketing.  It’s not all about speed, but that’s certainly crucial. Speed is the first thing every web user notices, whether they’re on a homepage, a landing page or one of your social media accounts. As a full-service creative digital marketing agency in Brisbane, Anchor takes an omnichannel approach that factors in all key platforms: social media, search engine behaviour, branded content and, of course, your site.
Speed is an important part of website performance. But Anchor’s approach to speed - and other ranking factors - isn’t a quick fix. It’s playing the long game for success.
For us, as a Brisbane-based creative marketing agency, each channel and approach is so much more than just another box to tick. We take your digital performance seriously, and our goal is to see you perform to your fullest potential.

We take a seamless and integrated approach to these services that recognises how they can powerfully function together. The performance strategies we focus on include:

SEO (Search Engine Optimisation)

Speed is one of Google’s ranking factors. So your website doesn’t just have to be good to get to the top of the search results- it has to be fast too. But there are several aspects to best practice SEO besides speed, including user experience (UX), security, content quality, accessibility and links. Don’t forget that these days it has to perform on a smartphone screen as well as a computer.

It helps to find a digital marketing agency that focuses on every aspect of SEO. But it’s even better to find one that understands the technical side yet goes deeper than keywords and bots. As a Brisbane-based creative marketing agency, Anchor has been in SEO for more than a decade and has managed to achieve consistent results despite the ups and downs in the industry. Because we focus on pleasing the customers instead of just the search engines, we understand that there are some principles that don’t change. We also make sure your SEO aligns with the goals of your business.
Digital Marketing

PPC Management

Pay-per-click advertising drives traffic on platforms like Google and Facebook. You maintain tight control over your budget. PPC offers exceptionally high value for money and returns on investment. Yet, if you’ve never used it before, it can be hard to figure out how to maximise it's potential straight away. Running a PPC campaign is a time-consuming task in itself.

Anchor knows the right elements and strategies to include in your PPC campaign in order to boost clicks, conversions and sales. We can optimise your keywords, your images, the quality of your landing pages and the other factors that go into making your ads rank. With consistent A/B testing, we can ensure you’re approaching your campaigns in a way that’s right for your business. Balancing the analytical and the creative, we enhance our approach for consistent positive results.

Google Ads

A Google Ad campaign will position you at the very top of Google’s search results very quickly. Everything about this kind of campaign is easy to track and measure, and you can present your business specifically to your target audience rather than to anyone and everyone.

Google Ads is easy to set up and easy to use. Anchor can optimise your Google ads for the highest possible performance and return on investment. We’ll conduct in-depth research into the behaviour and intent of your target audience, implement cost-effective bidding and buying strategies and report the results back to you in straightforward formats.

Facebook PPC

With more than two million users per month, it’s no surprise that Facebook is an effective place to reach the right target audience, whatever your business. Facebook’s interface allows you to keep things simple as you target the right demographics, set your budget and measure your results. Anchor can create a Facebook ad campaign that sends exactly the right message and performs well across a wide range of devices.

LinkedIn Ads

LinkedIn is the number one networking website for professionals. Out of its more than 690 million members, four out of five have the power to influence business decisions and more than twice the buying power of other consumers. From boosting brand awareness to website visits and lead generation, Anchor can ensure your LinkedIn ads live up to your business goals.
Digital Marketing

Bing Ads

Microsoft’s Bing is the most popular search engine after Google. But reaching a high number of people isn’t the only benefit of Microsoft Ads. It also offers very low cost-per-click (CPC), very focused demographic targeting and campaigns that adjust to the differences in time zones.

Using Google and Bing PPC ads at the same time is a way to achieve powerful ad performance results, and Anchor can take you there. 

When web users come across your website, they’re comparing the speed with every other website they’ve come across. This includes big businesses with teams of professionals dedicated to optimising their performance in every single way. To work with a team of professionals dedicated to optimising yours, drop us a line.


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