SEO (search engine optimisation) is the practice of increasing traffic to your website, as well as conversions, through organic (non-paid) avenues like search engines. It involves high-quality content, the right keywords, link-building and meta tags among other strategies.
You can build a digital marketing strategy by identifying your ideal customers, establishing your goals and the tools you’ll need to achieve them and planning your campaigns, especially the content. Remember to look at weak spots in your existing content and how they can be improved. Create a content plan and design both your organic and paid marketing campaigns.
Yes. Organic search is the main driver of traffic to your website. Most web users don’t click past the first page of Google to find what they’re looking for. SEO improves conversions and sales, makes you appear more trustworthy and credible, and makes for a better experience for users. Dive a little deeper into the world of SEO and you’ll find out those aren’t its only benefits either.
Google Ads allows you to instantly appear at the top of Google’s results with paid advertising. Google Ads drives website visits and sales, provides you with new leads and promotes awareness of your brand. All the while, you remain in control of your budget.
Keeping your own goals and budget in mind, it pays to look at the portfolios of PPC agencies. If they’re data-driven, familiar with your industry and transparent in the way they report results, those are all positive signs.
PPC management is the business of overseeing and managing the strategy and budget of a company’s PPC (pay per click) campaign.
Facebook uses pay-per-click marketing, meaning you pay every time a user clicks one of your ads. You can also choose another payment option such as payment per video views or impressions.
A content marketer is responsible for tasks such as the planning, strategy, execution, writing and editing of content.
LinkedIn ads are an effective way to reach certain demographics, such as professionals in particular industries. They’re especially effective for business to business (B2B) marketing.
Bing is the second biggest search engine and Microsoft Ads (formerly Bing Ads) allows you to reach millions of potential customers you won’t find on Google. Bing ads are cost-effective, and the search engine has less competition and cheaper cost per click rates than Google.