When you type a query into Google’s search bar, a process takes place behind the scenes to bring you the most relevant results. Google’s bots, or “spiders”, crawl the web and index cached files into the search engine’s database. When you search for a phrase, Google returns the sites it has stored. Among Google’s 200 ranking factors
are site speed, content quality and length, link quality, keywords, images and headings.
Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in search engine results (SERPs). Rather than fighting to be seen among millions of other sites, the objective is to make it into the first few results of Google’s organic, unpaid traffic. Or better yet, with the right search engine optimisation strategy, first place.