Set your own budget
How much you spend on Google PPC advertising is up to you. You’ll be able to see your audience reach (how many people will see your ad) and proposed ROI at the same time you choose what to invest.
Track your results
You can track everything, and tracking is everything. Keep track of all your web visits, calls, inquiries, conversions and sales for an accurate account of your return.
Get inside your customers’ minds
Google Ads offers an enlightening look into how your potential customers think and search. Test what messaging is most effective, the times of day that generate the most engagement and what kind of search pathways lead your potential customers to you.
No minimum spend
You won’t waste any money on marketing campaigns that simply don’t perform. For a fraction of the cost of a traditional advertising campaign, you can target different demographics. With the right PPC management strategy behind you, you’ll more than recoup any money you spend.
That means in order to rank highly, the message in your ad needs to correspond to the keywords you’re bidding on. And both your ad and your landing page need to meet the needs of the web users who search for what you offer.While Anchor knows all about the inner workings of search engines, we focus on crafting copy that an actual person would find helpful and appealing. Because that’s who will find your ads.
First impressions count online. If your ad copy or your landing page doesn’t measure up, it only takes a second for a user to navigate away from your page and find what they’re looking for elsewhere. Luckily Anchor can strike the perfect balance between data-driven strategies and creative flair, using innovation combined with time-tested methods to gain clicks and conversions.The quality of both your PPC and your SEO (search engine optimisation) affects your conversion. Anchor is a full-service Brisbane-based creative digital agency that can help you get both working together in harmony so you can reach the top on both organic and paid searches.Drop us a line to make a good first impression, improve your chances of a high return on investment and harness the full power of Google Ads.