Facebook PPC Ads boast a number of benefits that make it one powerful tool for your business:
Facebook is still the best social media platform for advertising
Despite new players always emerging in the social media space, Facebook remains the most fertile ground for PPC business advertising. Compared to other social media platforms - even Instagram, which is now part of its Meta Business Suite - its click-through rate is the highest.
It offers ultra-targeted audience segmentation
Facebook Ads is known for its highly specialised data segmentation capability. This allows for better PPC management and for you to target demographics based on factors like location, age group and interests in order to A/B test landing pages and ad variations.
In-depth customer analysis
Facebook Ads return a high amount of customer data, so you can really get to know who’s interacting with your business online. In fact, there are 98 personal data points that Facebook uses to target their ads to particular users. This allows you to be very specific when reaching the people you most want to see your ad.
Huge retargeting potential
Facebook allows you to easily track, and produce targeted advertisers for, visitors who have already spent time on your website. Whether they’ve actually made a purchase or just clicked on a link, you can set up the Meta Pixel to direct ads towards them based on previous online behaviour. Compared to cold advertising, retargeted ads are 76% more likely to be clicked.
We construct an ultra-targeted audience list to lay the foundation of your Facebook PPC campaign. We draw on our methodical research and analysis to create and design marketing assets that best showcase your brand identity.From data and metrics, we track your results and identify cross-channel opportunities. Through tiered campaigns, we retarget former visitors to your website and motivate them to come back. Finally, we A/B test the landing page and ad variations when necessary in order to bring you the strongest possible Facebook PPC campaign you could imagine.While setting up a Facebook advertising campaign is an easy process using Ads Manager, we enhance your chances of results so that you can focus on what else is going on in your business.
To get the most out of your social media strategy and use Facebook to its full potential, drop us a line. We can be your PPC management specialists in Brisbane.