Dedicated account manager
Successful pay-per-click management requires strategic planning, testing and tracking rather than simply allowing campaigns to run on autopilot. When you partner with Anchor, a dedicated in-house PPC manager watches your campaign every step of the way.
As a Brisbane-based full-service creative agency at Anchor, we’re not big on complicated technical terms or hard-to-decipher graphs or charts. We see no reason why you shouldn’t have complete insight into and understanding of how your campaign is performing. We deliver these results to you in plain English, complete with suggestions and roadmaps for improving your results. We provide you with 24/7 access to our project and account PPC management tools and any other tools we’ve created for you, so there’s no sense of mystery about where you’re at and where you could be.
Comprehensive monthly reports
Devoted to details and straightforward communication, we’ll provide you with regular reporting so you can stay informed. We’ll tell you exactly where your money and time are being invested. Measuring your performance against your goals, we’ll remain adaptable and make adjustments to our approach when necessary.
No lock-in contracts
At Anchor, our goal is to forge a long-term relationship with you as a client. We believe the most effective way to do that is not to enforce a lock-in contract but to impress you enough with our work that you’ll choose to work with us again when you’re ready. We’re invested in your long-term success and make your business needs a priority. So we’re confident that you’ll be happy enough with your results to stick around.
Measurable, powerful and easy to tailor to meet your goals, Google Ads is the most widely used PPC platform. The top spot of Google is a coveted position to be in, and a Google Ads campaign can very quickly take you there. You can track everything on Google – calls, inquiries, web visits, sales – and keep an accurate account of your results. Unlike more traditional forms of marketing, you’re not paying to advertise to everybody. You can choose to target your ads based on factors like interests and location.
More than half the world now uses social media, and the average person spends more than two hours on it each day. So it makes sense that social media is an effective tool for PPC management strategy. Facebook is the most popular and widely used of all platforms, and it has other benefits, too: it’s easy to use, has an intuitive interface and provides a simple yet in-depth analysis of your campaign’s performance.
LinkedIn is a powerful place to make business connections and reach professionals in particular occupations. It’s easy to create ads on the platform that link straight back to your website, and you can target them directly to those you want to reach: entrepreneurs, industry experts and influencers, among others.
If you’re aiming for a strong pay-per-click management strategy that covers all your bases, don’t neglect the world’s second-biggest search engine. Bing has a number of benefits, including low-cost CPCs and ads that adjust for different time zones. Bing allows you to reach an older demographic and 63 million web users that Google Ads alone won’t reach.
Anchor is a Brisbane-based creative marketing agency with in-house PPC professionals.Drop us a line to centre your own PPC management in expert strategy and well-planned targeting where you can then reap the results.
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