PPC Management

With pay-per-click campaigns, you only pay for tangible results. You can double every dollar you invest – or earn even more. But you have to approach with the right ingredients: the keywords, ad copy and bidding strategies that convert. From Google Ads to social media, Anchor can optimise your PPC management to make every dollar – and every second of your time – count.

Pay-per-click (PPC) is a kind of digital advertising that requires that you only pay when your ad is clicked. Instead of directing your ad to the general public, you choose the demographics you wish to reach.
You set your budget based on how much you can afford to spend, bid on the keywords you want to target and build your ad, complete with a landing page.

It takes professional PPC management, however, for pay-per-click to be as lucrative as it has the potential to be. You’re dealing with a lot of factors, from keyword research to budgeting to A/B testing. Simply putting more money into your PPC campaigns isn’t enough to win you the results you’re looking for. For that kind of success, you need a pay-per-click management strategy.
Pay-per-click management is a powerful tool. Google Ads, the biggest PPC platform, has an average return on investment (ROI) of 200%. That means you typically get two dollars back for every dollar you spend.
A Brisbane-based creative marketing agency, Anchor possess a deep knowledge of all forms of digital marketing including PPC management. With data-driven optimisation and personalised strategies, we’ll take the guesswork out of PPC so you’re only investing money and time where you’ll see results, including clicks, downloads and sales.
Design
Development

What we offer

Partner with Anchor, a Brisbane-based full-service creative agency, and we’ll provide you with:
As a Brisbane-based full-service creative agency, at Anchor, we like to keep our SEO approach simple. There’s no point overhauling the entire website if a few modifications will do. Instead, we focus on airtight strategies that are designed to work for you.

Dedicated account manager

Successful pay-per-click management requires strategic planning, testing and tracking rather than simply allowing campaigns to run on autopilot. When you partner with Anchor, a dedicated in-house PPC manager watches your campaign every step of the way.

Full transparency

As a Brisbane-based full-service creative agency at Anchor, we’re not big on complicated technical terms or hard-to-decipher graphs or charts. We see no reason why you shouldn’t have complete insight into and understanding of how your campaign is performing. We deliver these results to you in plain English, complete with suggestions and roadmaps for improving your results. We provide you with 24/7 access to our project and account PPC management tools and any other tools we’ve created for you, so there’s no sense of mystery about where you’re at and where you could be.

Comprehensive monthly reports

Devoted to details and straightforward communication, we’ll provide you with regular reporting so you can stay informed. We’ll tell you exactly where your money and time are being invested. Measuring your performance against your goals, we’ll remain adaptable and make adjustments to our approach when necessary.

No lock-in contracts

At Anchor, our goal is to forge a long-term relationship with you as a client. We believe the most effective way to do that is not to enforce a lock-in contract but to impress you enough with our work that you’ll choose to work with us again when you’re ready. We’re invested in your long-term success and make your business needs a priority. So we’re confident that you’ll be happy enough with your results to stick around.

Key PPC platforms

We focus on four key platforms for PPC management success. All have their benefits. Picking the right ones allows you to more accurately reach the right target audience and make the most of your resources. So which should you be on – one of them, all of them? Here is a little more information about each.

Google Ads

Measurable, powerful and easy to tailor to meet your goals, Google Ads is the most widely used PPC platform. The top spot of Google is a coveted position to be in, and a Google Ads campaign can very quickly take you there. You can track everything on Google – calls, inquiries, web visits, sales – and keep an accurate account of your results. Unlike more traditional forms of marketing, you’re not paying to advertise to everybody. You can choose to target your ads based on factors like interests and location.

Facebook PPC

More than half the world now uses social media, and the average person spends more than two hours on it each day. So it makes sense that social media is an effective tool for PPC management strategy. Facebook is the most popular and widely used of all platforms, and it has other benefits, too: it’s easy to use, has an intuitive interface and provides a simple yet in-depth analysis of your campaign’s performance.

LinkedIn Ads

LinkedIn is a powerful place to make business connections and reach professionals in particular occupations. It’s easy to create ads on the platform that link straight back to your website, and you can target them directly to those you want to reach: entrepreneurs, industry experts and influencers, among others.

Bing Ads

If you’re aiming for a strong pay-per-click management strategy that covers all your bases, don’t neglect the world’s second-biggest search engine. Bing has a number of benefits, including low-cost CPCs and ads that adjust for different time zones. Bing allows you to reach an older demographic and 63 million web users that Google Ads alone won’t reach.

Anchor is a Brisbane-based creative marketing agency with in-house PPC professionals.Drop us a line to centre your own PPC management in expert strategy and well-planned targeting where you can then reap the results. 
Anchor Digital employees sitting in the boardroom
What we offer
Partner with Anchor, a Brisbane-based full-service creative agency, and we’ll provide you with:
As a Brisbane-based full-service creative agency, at Anchor, we like to keep our SEO approach simple. There’s no point overhauling the entire website if a few modifications will do. Instead, we focus on airtight strategies that are designed to work for you.

Dedicated account manager

Successful pay-per-click management requires strategic planning, testing and tracking rather than simply allowing campaigns to run on autopilot. When you partner with Anchor, a dedicated in-house PPC manager watches your campaign every step of the way.

Full transparency

As a Brisbane-based full-service creative agency at Anchor, we’re not big on complicated technical terms or hard-to-decipher graphs or charts. We see no reason why you shouldn’t have complete insight into and understanding of how your campaign is performing. We deliver these results to you in plain English, complete with suggestions and roadmaps for improving your results. We provide you with 24/7 access to our project and account PPC management tools and any other tools we’ve created for you, so there’s no sense of mystery about where you’re at and where you could be.

Comprehensive monthly reports

Devoted to details and straightforward communication, we’ll provide you with regular reporting so you can stay informed. We’ll tell you exactly where your money and time are being invested. Measuring your performance against your goals, we’ll remain adaptable and make adjustments to our approach when necessary.

No lock-in contracts

At Anchor, our goal is to forge a long-term relationship with you as a client. We believe the most effective way to do that is not to enforce a lock-in contract but to impress you enough with our work that you’ll choose to work with us again when you’re ready. We’re invested in your long-term success and make your business needs a priority. So we’re confident that you’ll be happy enough with your results to stick around.

Social media icons floating in the air
Key PPC platforms
We focus on four key platforms for PPC management success. All have their benefits. Picking the right ones allows you to more accurately reach the right target audience and make the most of your resources. So which should you be on – one of them, all of them? Here is a little more information about each.

Google Ads

Measurable, powerful and easy to tailor to meet your goals, Google Ads is the most widely used PPC platform. The top spot of Google is a coveted position to be in, and a Google Ads campaign can very quickly take you there. You can track everything on Google – calls, inquiries, web visits, sales – and keep an accurate account of your results. Unlike more traditional forms of marketing, you’re not paying to advertise to everybody. You can choose to target your ads based on factors like interests and location.

Facebook PPC

More than half the world now uses social media, and the average person spends more than two hours on it each day. So it makes sense that social media is an effective tool for PPC management strategy. Facebook is the most popular and widely used of all platforms, and it has other benefits, too: it’s easy to use, has an intuitive interface and provides a simple yet in-depth analysis of your campaign’s performance.

LinkedIn Ads

LinkedIn is a powerful place to make business connections and reach professionals in particular occupations. It’s easy to create ads on the platform that link straight back to your website, and you can target them directly to those you want to reach: entrepreneurs, industry experts and influencers, among others.

Bing Ads

If you’re aiming for a strong pay-per-click management strategy that covers all your bases, don’t neglect the world’s second-biggest search engine. Bing has a number of benefits, including low-cost CPCs and ads that adjust for different time zones. Bing allows you to reach an older demographic and 63 million web users that Google Ads alone won’t reach.

Anchor is a Brisbane-based creative marketing agency with in-house PPC professionals.Drop us a line to centre your own PPC management in expert strategy and well-planned targeting where you can then reap the results. 

FAQ

What is a PPC Manager?

What does a PPC Manager do?

What is PPC bid management?

How to choose a PPC agency?

What does PPC stand for?

How do Google shopping ads drive engagement?

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