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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
October 10, 2023
SEO
Why Does Local SEO Matter?
Most local searches end in a visit or a call. See why local SEO matters for service businesses, what drives map rankings, and where to start today.
August 24, 2023
Branding
How Brands Have Capitalised on the Women’s FIFA World Cup?
The sponsorships and campaigns that worked during the Women's FIFA World Cup, why the audience responded, and what it signalled for women's sport.
August 17, 2023
Marketing
8 Benefits of Hiring a Creative Marketing Agency
Fresh perspective, senior skills on tap and faster production. Eight reasons businesses bring in a creative marketing agency, and what to expect of one.
August 15, 2023
Marketing
The Marvel of the Barbie Movie Marketing Campaign
Pink everything, endless partnerships and perfect timing. Break down the Barbie campaign, and see which tactics translate to a much smaller budget.
August 8, 2023
Social media
How to Choose the Right Social Media Advertising Platforms for Your Business
Meta, TikTok, LinkedIn or Pinterest? Match the platform to your audience, offer and budget, and see which ones suit which business. A clear comparison.
August 3, 2023
Marketing
What Do Google’s Guidelines Say About AI Content?
Google judges content by quality and purpose, not by who typed it. See what the guidelines actually permit, where AI content fails, and how to stay safe.
January 23, 2023
Social media
Are Facebook Ads Pay Per Click?
Facebook ads can be billed per click, per impression or per result. See which model applies to you, how Meta charges, and which suits your campaign goal.
January 16, 2023
Marketing
What is Digital Design, and Why is it Important for Your Business?
Digital design covers far more than looks. See what it includes, how it shapes trust and conversions, and where to invest first in your own business.
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Success begins here, with a Brisbane-based creative marketing agency who have the tools and in-depth knowledge to change your course and your destination. Whether you know exactly what you want or you’re still not sure where to start:
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