With more than half the world (59% of people) now using social media, having a presence on social platforms potentially puts you in front of a massive audience. But having a presence is one thing; standing out is another. The same applies to merely being noticed and reaping the benefits of higher traffic and conversions.
Creative social media content attracts new followers and keeps your existing ones engaged. But just like on Google, social media content that doesn’t offer genuine value gets lost in the noise. Likewise, elements such as unbroken walls of text, dull stock-standard images, and irrelevant or inauthentic content will see social media users scrolling right past you.
Fortunately, there are so many social media platforms out there now that no matter which industry you’re in, at least one will suit you perfectly – and probably more. If you’re wondering where to begin, a creative agency’s social media marketing can offer information, strategies and guidance that turn things around. And the leading social media agency in Brisbane is Anchor.
The Different Types of Social Media
It’s highly likely that you already use social media in your personal and/or professional life. As a creative agency, social media is one of Anchor’s areas of expertise. We focus on six of the most popular platforms that are likely to bring you the highest return on investment (ROI):
Used by over a quarter of the world’s population, Facebook offers advertising so targeted that its only competition is Google. Regardless of what kind of business you’re in, a Facebook page is necessary for reaching previously untold numbers of potential customers and targeting your audience very specifically, for a low cost and with a high ROI!
Instagram is made to interact with, with more than 500 million monthly active users and some of the highest engagement rates you’re likely to find on social media. With a tendency to draw a younger audience than many other platforms, it’s the ideal avenue for organising creative social media content.
On Twitter, you can engage and connect with customers and potential customers using short, effective updates. Twitter gives you real-time feedback and discussions, driving traffic to your website. By following other users, you can stay in the know with updates to the minute about news in your industry too.
Spotify
Spotify has more than 400 million users, and just under half of them are premium subscribers. The rest rely on non-skippable ads as they listen to music or podcasts, meaning there’s plenty of opportunity to grab listeners’ attention on this popular streaming service. On average, Spotify listeners use the app for hours at a time, and the targeting options for certain demographics like age and location are excellent.
YouTube
Video content is 1200% more successful than other kinds of content, generating more likes and shares than images and text put together. The most popular video content streaming platform is YouTube, and you can set up your own YouTube channel and embed your videos in your blog posts to make them even more engaging. YouTube is an excellent avenue for some creative social media posts that give web users a more immersive look into your company and what you do.
A social networking site for professionals, LinkedIn helps companies and candidates find and connect. However, with more than half a billion active users, the site is also perfect for business-to-business connections and has many other benefits. Publishing content on LinkedIn helps you rank higher on search engines and also improves your reputation and perceived credibility.
Importance of Creative Social Media Content
Social media is an easy, efficient, low-cost way to grow your business. 90% of marketing professionals say social media has enormously impacted brand exposure. Its benefits are numerous, from increasing brand awareness (the top goal of 70% of marketers) to growing your leads, traffic and sales.
Creative social media content is important because users are unlikely to engage if the posts aren’t interesting or relevant. No engagement means no sales or conversions. Your creative social media posts need to get a reader’s attention, resonate and connect with them.
Does it sound easier said than done? That’s why a creative agency’s social media solutions can help you set your social strategy on the right path. To get you started, however, here are a few pointers for creative social media success.
Tips for Using Creative Content
1. Know your audience
Knowing your target demographics (age, gender, location etc.) is key to figuring out the approach you plan to take in your posts. It can influence everything from the information you include to your tone of voice to what platform to post on. For example, if you’re aiming to appeal to a younger crowd, Instagram may be your best option. If business-to-business marketing is your goal, a LinkedIn post is probably the way to reach the right people.
Identifying your target audience isn’t too difficult. You can start by researching the people already buying from you and compiling data on them. You can also look at your competitors and who they aim to appeal. Monitoring keywords and hashtags and using tools like Google Analytics and Keyhole.co offer further insights into the nature of your target demographic and how you can connect with them.
2. Make it relatable
Connecting with your audience on social media is about creating content that they can relate to and invokes some kind of emotional reaction, from laughter to sadness to suspense. You can create relatable content by using the same kind of vernacular as your target audience, creating content that educates and inspires, and helping your readers solve problems.
It may seem like taking a general approach is the best way to appeal to the largest amount of people. But in truth, it’s better to be specific. People can tell when content is attempting to be too broad or generic, which tends to dilute its impact.
3. Be authentic
Whether you’re an individual or a business, there’s nothing more embarrassing for you on social media than being exposed as a phony. Authenticity will make you seem down-to-earth and trustworthy, while a lack of it will project exactly the opposite qualities. Authenticity can mean posts that show what happens behind the scenes in your business, including the challenges you may experience. It can also mean using images, graphics etc., that are unique and original and give social media users a unique perspective on your industry.
4. Solve your audience’s problems
Many people turn to Google when they have problems they need to solve. If you can provide a solution to a common problem in a social media post, it helps you seem more credible. You’ll come across as the kind of company customers can turn to for answers when they’re in a bind. Great content often educates and informs. And if you can provide the solutions to someone’s dilemma while browsing social media, it makes them more likely to stop scrolling and pay attention.
Let Anchor Digital Help with Your Social Media Strategy
If your social media strategy hasn’t yet brought you the results you were hoping for; you don’t need to try and fix it alone. A dedicated creative agency’s social media approach can dramatically increase your engagements and conversions. In Brisbane, the leading creative agency is Anchor.
From brand awareness to driving conversions, we’ll get you liked, shared and discussed with targeted solutions over every customer journey phase.
Our solutions are thorough and tailored to your situation. We offer social media audits, during which we evaluate your performance so far and provide you with the feedback you need. We teach you how to craft the right social media strategy for maximum impact. We can help you schedule what to post, when and where to make an impact and guide you toward the most effective social media advertising strategies.
With an experienced team and a data-driven approach, we focus on results. We never lock anyone into long-term contracts, preferring to deliver on our promises to motivate you to work with us again.
Find out more about our creative agency social media solutions and drop us a line.
