You may have a product or service that can solve many people’s problems or even change lives. But it’s not much use if nobody knows who you are. Branding is crafting the perception of your company in the eyes of the public, and an important part of branding is having a strong website.Focusing on your branding and identity is vital to growing your business. It’s a way of showing the world what’s outstanding about your company: not just what you do well but what makes you unique, including your personality.Crafting a strong website is a non-negotiable these days, but attracting traffic and sales requires more than just putting your logo and contact details on the web and waiting for results to happen. Branding to grow your business is an ongoing process that frequently involves a lot of rebranding, while building a powerful website takes plenty of trial and error as well.The testing process can be time-consuming for someone who isn’t in the industry and has their own business to run. Hiring a Brisbane website design agency is an easier strategy that saves time and achieves results faster. But it’s important to choose an agency that doesn’t rely on one-size-fits-all solutions. An agency that won’t just build you a website but help build your business and share your story with the world.This article looks a little deeper into questions like what brand identity is, why you need a website and why Anchor is the Brisbane web design company with the right strategies for you.
What is Brand Identity?
“Brand”, “branding”, and “brand identity” may sometimes seem like interchangeable terms, but they actually refer to different things.Your brand is the perception that the public has of your company. This runs deeper than logos, fonts, and colours. It’s what people believe you represent, how trustworthy they perceive you to be, and what feelings you evoke. In the words of Scott Cook: “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”Branding is the ongoing process of how you create this association with the public. It’s the way in which you take control of your reputation with content, social media posts, slogans, catchphrases, design, colours, websites, advertising, packaging, customer service etc.Brand identity refers to elements you use to create your public perception, especially the visual elements: logos, colour palettes, typography, product packaging and memorable mantras.Without strong brand identity, your business can’t grow. Brand identity makes your business more recognisable. And the more people get to know you, the more they trust you. Brand identity can make your customers feel you have similar values to them and help your business grow via word of mouth. Having the right brand identity enables you to demonstrate a unique personality that potential customers will remember, plus cultivate a reputation for consistency.Brand identity is made up of a number of aspects: what you say, how you communicate, your values, and how you make people feel. You can stand out by researching your audience and what they want, keeping an eye on your competition and being clear about your personality and mission. How do you want people to see you? Playful and fun, sophisticated and professional, wholesome and family-friendly or something else?If you’re unsure where to start, a Brisbane website design agency is a great help. While Anchor is more than a digital design agency in Brisbane, we provide strategic, data-driven branding and web design among our many approaches and services.
Why You Need a Website
Around 71% of small businesses have a website, and you’ll be hard-pressed to find a medium to large-sized business without one. Having a website in this day and age is non-negotiable if you want to grow and be recognised, but it’s only the beginning. With millions of businesses competing for that sought-after top spot on Google for their respective search phrases, you must ensure your website is fast, high-quality and meets people’s needs.Consumers are relying more and more on the Internet to find services. In 2020, 93% of customers used online services to find local businesses. Yet the benefits of being online go beyond visibility. A website bolsters your brand identity and credibility, helping you appear more reliable and trustworthy. A great website will attract organic traffic and leads, which you can convert into sales. Business websites offer an excellent return on investment (ROI) when done properly.Another bonus: you can list your opening hours and other helpful information on your website, which saves your potential customers the hassle of making a phone call.Perhaps you’ve never had a website before, and you’re wondering where to start. Or maybe you’ve had the same website for a while, but for one reason or another, it’s not bringing in sales at the level you’d like. Fortunately, you don’t need to figure it out all at once and certainly not all on your own. Get results faster and spend more time running your actual business by hiring a Brisbane website design agency.Anchor is a web development and digital design agency in Brisbane that takes a big picture approach, focusing on your story, your success and how we can help you achieve – or even go beyond – your goals.
Let Anchor Digital Build Your New Website
Anchor Digital is a Brisbane website design agency that can guide you through all the different areas of building a brand identity and website. When you work alongside us, there’s no need to engage another Brisbane web design company to fulfil your needs. We prioritise smooth and superior coding, optimum site speed, and useability for an excellent site experience for users. We’re a digital design agency in Brisbane, but we go beyond designing just the visual elements of your brand identity. We focus on the whole picture of user experience (UX) and user interface (UI) design. First, we learn all about your business so that we do everything with a clear sense of purpose. Technical audits let us monitor site speed and performance on desktops and mobiles while deep diving into your visitors’ behaviour and how they engage with your site.Once we have a clear idea of what’s working for you and what isn’t, we will work closely with you on your new site’s prototype development stage. We handle everything from the visual representation of your brand identity to website development for optimum responsiveness.Development, responsiveness and testing are crucial for your site’s success, and we take care of all three. Our creatives develop compelling content, and our developers code it into the website. Our technical team work hard to guarantee fast responsiveness on your site, and we use every tool in our arsenal to test and test again.We also handle graphic design, so you won’t have to engage another Brisbane web design company when you work with us.For a helpful, strategic Brisbane website design agency that will help you build your brand and not just your site, drop us a line.