Advertising agencies, marketing agencies, digital agencies, creative agencies, and media agencies. With so many organisations providing specific services for businesses, it can get confusing. When you could be growing your business, reaching more people and making more sales, which type of agency do you turn to?
By now, you probably know how important it is to have both a website and a social media presence, but these days you need more than that to stand out. You need a digital strategy. And the best strategy combines experience in digital solutions with the knack for creativity and aesthetics. A digital creative agency will help you take your online presence to new heights by combining the best of a creative agency and a digital marketing one. This combination of artistic flair and tried-and-tested strategic knowledge is a powerful combination when it comes to helping you make an impact online.Using a digital marketing agency makes a huge difference: companies with blogs attract 55% more traffic. Yet despite its potentially massive reach, digital marketing still costs around 62% less than more traditional, offline forms of marketing.Maybe you’ve used a digital marketing agency before and haven’t gotten the desired results. Maybe some of their content was a little dry, or you didn’t feel they really captured your unique story, your unique voice. A digital creative agency may be the solution you’ve been looking for.
This article explores digital creative agencies in a little more detail: what they are, how they’re different from other agencies, why they’re beneficial for your business and why Brisbane’s Anchor Digital is the right digital creative agency for you.
What is a Digital Creative Agency?
“Digital agency” and “creative agency” are terms that have often been used to refer to different agencies. Traditionally, digital agencies focus on digital marketing solutions, including search engine optimisation (SEO), pay-per-click advertising and social media marketing. Creative agencies provide various services and deliverables under the marketing/advertising banner, from logos to designs and graphics to TV ads.
A digital creative agency combines the best of both worlds: a strategic approach to digital marketing shot through with creativity. A digital creative agency’s team is often comprised of those who take a little more nuts-and-bolts, like developers and SEO specialists, and those who provide creative solutions, such as designers. The result is a balanced, holistic approach that helps businesses to stand out. Digital creative solutions can look like web content that’s expertly optimised for both search engine rankings and reader’s enjoyment or webpages where the development is designed with user experience (UX) in mind. As the name suggests, digital creative agencies offer digital solutions but with the creativity required to help them stand out in the modern online marketplace. Some services of a digital creative agency include
Digital marketing
Like a digital marketing agency, a creative agency in the digital space will give you the tools you need to stand out on the Internet. Solutions like SEO, SEM (search engine marketing), pay-per-click advertising and social media strategy are executed with unique and memorable creativity.
Content creation
Whether copywriting or film and video, a digital creative agency will create content. A regular blog increases traffic to a business’s website, leading to more conversions and sales. But these days, Google ranks blogs not only on whether or not they contain the right keywords but on how readable they are and how much value they provide for readers. A creative agency working in the digital realm will ensure your content is well-written and easy to read, not just filled with the right technical aspects.
Web design and development
A digital creative agency will go the extra mile with your web design and development, making sure they represent your brand authentically. It’s all about sharing your story to stay true to your vision. The right agency will pay close attention to the user experience (UX) aspect and the user interface (UI) design, ensuring that your website has a smooth, enjoyable look and feel for visitors.
Graphic design
A creative agency will ensure that a design looks good and that the layout makes for an intuitive, pleasant and engaging time for users. You don’t get a second chance to make an excellent first impression, and your graphic design reflects your brand identity and the perception you want to convey. Everything, down to colours and fonts, is a stylistic choice, and no detail is insignificant.
Storytelling
Being creative by nature, such an agency will focus on telling a compelling story rather than just laying out cold, hard facts. Storytelling is a powerful way to convey your message without people feeling like they’re reading a sales pitch.
Why They’re Beneficial for Your Business
Digital creative agencies are agencies that have adapted to the modern digital marketing landscape and what’s required to be successful in it. Their dual focus on the aesthetic and the functional, the user experience and the data, enables them to create well-rounded content that’s both readable and shareable. You can outsource your marketing efforts to them, and they can become like a member of your team, working closely with you to achieve your goals.
Some benefits for your business include
- More effective, strategic and targeted marketing.
- Marketing that focuses on every aspect of the buyer’s journey, from typing in their search term to taking out their credit card.
- The power of an entire marketing team without the need to hire one in-house.
- More time and freedom to concentrate on other aspects of the business.
- An effective marketing strategy that can yield you real results now and long into the future.
Anchor Digital is the Digital Creative Agency You Need
As a leading digital creative agency based in Brisbane, Anchor Digital has plenty of solutions and can help you with just about any creative strategy, from SEO to video. But we don’t just provide services. Instead, we take a deep look into your business to find out what is and isn’t working and which course of action will be most effective.
We know that success in digital marketing is the result of many different parts working together towards a common goal. A large part of our creative approach is realising that one element of a webpage or a strategy closely relates to other elements and working hard to ensure they’re aligned.
For this, we dive deep into your business, becoming acquainted with your philosophy, identity, vision and goals. All this to ensure we can provide the solution that will work best, whether it’s search engine marketing, social media advertising, web design, graphic design or something else entirely.
This is an approach that’s worked very well for us so far. We never have to lock anyone into an ongoing contract, preferring to focus on results that motivate our clients to work with us again.
Find out more about our solutions and drop us a line to find your new creative agency.
