One of the great advantages of using social media is that you’re guaranteed to find your target market there. You just need to know where to look.
According to statistics, 4.59 billion people use social media or around 58% of the population. Facebook is still leading the charge with almost three billion monthly active users, and the average person now spends roughly 2.5 hours daily on social media.So it stands to reason that social media should have a powerful beneficial effect on your business, driving traffic, leads and sales. Social media is clearly a crucial part of any digital marketing plan, but this presents some challenges for those in business. How do you even find the time to log in when you have to spend the whole day just getting work done? And how do you develop creative social media post examples that will have the right people engaging with your posts and getting in touch?
As Brisbane’s leading social media agency, Anchor has ample experience building brands with the right approach to social. Our social media strategies and creative social media post designs are designed to drive conversions, and we focus on other approaches to social too. As a full-funnel creative agency, social media is one of our areas of expertise. We know how important it is to the success of your business.If you need some inspiration for your social media approach, this article looks at some stand-out creative social media post examples. These posts demonstrate how you can inspire, entertain and motivate your audience while staying true to what makes your brand unique.
How Social Media is Beneficial for Your Business
With half the world’s population on social media, it’s essential for your marketing strategy. Some of its biggest advantages for your business include
- It increases brand awareness. Social media users discover new products on their favourite platforms all the time.
- It humanises your brand, allowing you to communicate with your customers in a person-to-person way and building trust.
- It helps you establish yourself as an authority in your field, the kind of company that people turn to for guidance.
- It helps you stay at the forefront of your customer’s minds. They see you every time they log in.
- It generates leads, increases website traffic and boosts sales.
Creative social media post design enables you to reach your audience on whichever platform they most like to use. Different platforms are popular with different demographics, but many principles for capturing your audience with creative social media content remain the same. It pays to know your audience, drawing on the right research and tools to gain valuable insights into what they’re after. Authentic content creates a strong reaction of some kind and solves problems for your readers, which helps you build up a positive reputation.
Examples of Creative Social Media Posts
When companies get creative social media post design right, the results are powerful. Here are some creative social media post examples that are highly effective.
The Oodie – 90s Kids Rejoice
It’s no secret that nostalgia is big at the moment. And as well as offering a great product, the team behind The Oodie have cleverly used that to their advantage. This comfy blanket hoodie started in Australia and is taking over the world, and they have millennials in their sights with their Nickelodeon range. Featuring characters from Rugrats, Ren and Stimpy and SpongeBob, the post uses bright colours and images that communicate fun, warmth and happiness.
Apple – Shot on iPhone
To promote the iPhone 13 and its stunning camera features, Apple encouraged its users to take the most impressive pictures they could and post them online with the hashtags #ShotoniPhone and #iPhonemacrochallenge. This was an ingenious way of promoting the company using user-generated content created by users rather than brands. User-generated content opens the doors to participation and engagement with the community and helps to build brand trust.
But Apple didn’t stop there. They had a panel of judges select ten winning entries and showcase them on Apple’s website, Instagram page and billboards worldwide. These photos became symbols of the power of the iPhone 13’s camera. Being user-generated gives them the impression of being the real deal – an honest portrayal of all these phones are capable of.
Dove #ShowUs
Dove decided to do something about the fact that 70% of women don’t feel represented in advertising, leading to a powerful campaign that put diversity in the spotlight. Partnering with Getty and GirlGaze, they built an online collection of over 5,000 images of women and non-binary individuals from 39 countries. The collection showed women from all walks of life deciding how they wanted to be seen, and the images were made available for advertisers and marketers to use.
Using the hashtag #ShowUs, women could share their images on social media to have them included in the collection. Female influencers got involved, encouraging their followers to participate, and in the end, there were more than 7,020,000 posts on Instagram.
Spotify – Wrapped
Music moves people, and they love to talk about it. Maybe that’s why Spotify Wrapped gets so many shares every December: over 60 million, in fact. What started as a simple way to show loyal users their data has become a holiday tradition, with social media users eagerly broadcasting their most listened-to artists and genres. Spotify Wrapped is a clever way to turn simple data into a way for social media users to showcase their individuality and exceptional music taste. It feels personal and fun, and it’s highly shareable.
Disney - #ShareYourEars
The #ShareYourEars campaign is what happened when Disney teamed up with the Make-A-Wish Foundation to raise money for charity. People love to be part of a good cause. Instagram, Facebook and Twitter users were encouraged to post pictures wearing Mickey Mouse ears with the hashtag #ShareYourEars. For every photo shared, Disney donated five dollars to make a wish. Originally, Disney planned to donate one million dollars, but as the campaign took off on social media, they doubled it to two million.These are just a small selection of creative social media post examples. There are plenty more examples out in the wide world of social media. If you want to get a head start on new developments in social media, check out the social media trends to watch in 2023.
Elevate Your Social Media with Anchor Digital
Want to take your social media to the next level? If you think your business could benefit from a creative agency’s social media strategy, Anchor has solutions.
Our social media marketing focuses on every stage of your customer’s journey, from their first impressions to their first purchase. Sometimes, just choosing a social media platform to focus on can feel overwhelming. With so many options, you may not know which platform you should be on. But we do.
We focus on six of the largest and most widely-used social media platforms: Facebook, Twitter, Instagram, Spotify, YouTube and LinkedIn. We’ll evaluate your existing social media performance to see what can be improved, craft a custom social media strategy perfectly suited to your business, and manage your account with creative content and advertising.
With a data-driven approach, a tailor-made strategy and no lock-in contracts, we focus on the quality of our work to motivate you to do business with us again.For a creative agency’s social media strategy that never runs out of fresh ideas, contact Anchor. We’ll supply everything from creative social media post examples to the in-depth social media strategy that steers your posts to success. Drop us a line to get started.
