Within a matter of seconds, people form an opinion of your brand from your website and it takes far longer to reverse their experience if it wasn’t a positive one. Depending on the functionality and design of your website, they may take you as professional, quirky, confusing, clever, dated, or modern. Building a strong brand that is consistent across the board helps to make those first impressions good.
A brand design agency in Brisbane can help to build a strong and cohesive brand that will outshine your competitors leaving them in the shadows. Digital design has many different creative minds, including web designers, graphic designers, and UX (user experience) designers, that go into making a website to ensure it will get you the best possible results.
Here at Anchor, we are much more than your standard digital design agency in Brisbane. We are a creative digital agency - using both creative and analytical skills. We let our results speak for themselves, helping to build brand loyalty and trust to showcase your business’s story in its best light.
What is Digital Design?
A digital design agency in Brisbane concentrates on design work for digital interfaces. It essentially is the visual communication of information, a product, or a service in a digital space. Digital design spans several platforms, such as an app or website, and includes any content created to be viewed on a screen or digital interface. This could include web design, animation, interactive elements, or two-dimensional or three-dimensional models.
There are quite a few different aspects and skills that go into digital design. It is often used as an umbrella term to describe several different types of design work, including UX/UI design, graphic design, app design, animation design, and web design. It takes skills in technology paired with creativity and a bit of imagination to create eye-catching designs that will create an impact. Some of the skills between print design and digital design cross over. To bring visions to life with interactivity, three-dimensional modelling, and animation there is still an understanding of eye-catching print design elements.
Digital vs print design
The standout difference between a digital design agency in Brisbane and a print design agency is the medium in which the designs are presented. Print designs are found in physical form, including projects such as magazines, brochures, business cards, print advertisements and book covers.
Digital design also differs from print design because it can be interactive. Interactivity is when a digital design can respond to the user and serves a functional purpose. Not all digital design is interactive, an infographic plays a similar role to a poster because it’s a static image; however, with web design, users are often dragging, dropping, and clicking on design elements. Unlike static designs, interactive designs are a bit more complex as they need to be usable as well as aesthetically pleasing.
Another aspect that print design lacks in comparison to digital design is the role of data and analytics. It is quite difficult to directly and accurately track the performance of a flyer or a brochure whereas, in the digital realm, it is significantly easier to gain direct insight into your design’s performance through metrics, such as clicks, shares, downloads, or page views.
Types of Digital Designers
There are several different roles within a digital design agency in Brisbane, each vital in creating imaginative, functioning and stand-out designs. These are some of the roles within digital design:
In digital design, graphic designers work with static images. They create things like infographics, reports, or digital illustrations with their main concerns focused on aesthetics, readability, and branding.
Graphic designers work to create cohesive branding through visual elements and can sometimes also work in print design. They are vital to a brand design agency in Brisbane by creating a strong brand design along with a solid brand identity ensures consistency throughout the business. Our graphic designers at Anchor focus on complimentary visual identity, readability, and functionality of our projects to ensure your brand can create the impact it wants to.
The design services of a web designer specifically cater to the web. They merge the work of a graphic designer with coding. Web designers focus on the layout of websites or apps and may design some of the interactive elements on them as well. They have excellent knowledge of coding and the functionality of websites as well as a good understanding of prevailing trends in web aesthetics. Coding is vital to ensure the usability of the webpage is smooth. The end result for a web designer is creating a web page or app that is aesthetically pleasing as well as easy to use.
A UX (user experience) designer works hand in hand with a UI (user interface) designer. A UI designer concentrates on the look, whereas a UX designer focuses on the feel of the digital interface. A UX designer makes sure the user has a smooth and seamless experience throughout using the product, app, or website. It’s the process of making products, websites, apps, and services enjoyable and easy to use. Every product that we interact with has a user experience and it is the UX designer’s focus to ensure that it is the best interaction possible. A good user experience will have a mix of desirability, usability, and usefulness
Why Digital Design is Important for Your Business
With the digital world quickly growing, there is more of a need than ever to stand out against your competitors. These are some of the reasons digital design can be crucial in strengthening your brand:
First impressions matter
There is only one chance, and it only takes a few seconds, for a person to form a good first impression but it may take some time to change perception if the initial impression wasn’t good. Professionally designed, aesthetically pleasing designs will create a positive first opinion of your service, product, or brand from your customers. Not only do the aesthetics need to match your brand but the functionality and ease of use are also very important.
Consistency equals credibility
The evolution of the digital age means that digital design is rarely a standalone element and more often than not businesses will have multiple platforms to manage, including social media, websites, physical brochures, an app, and the list goes on. No matter the platform your business is on, all these design elements need to be coordinated to be consistent in their approach, based on the content, quality, navigation, and user experience. Without consistency, your brand identity may become confusing to users and the target audiences as well as weaken your brand identity. This goes for offline and online media. The design needs to be completely aligned with both the business and its customers across all visual marketing materials.
Creativity kills competition
In this day and age, it is highly competitive among businesses. It is crucial to make your business stand out amongst the crowd. Outstanding graphic design paired with an easy-to-use interface can set you apart from competitors. It is only natural for people to be drawn to aesthetically pleasing things especially when they are easy to use. We want you to love every detail of our digital designs, making sure it pairs perfectly with your brand identity.
Nowadays there is more to websites than just the text-based information style, users expect more and become uninspired by text alone. This is why digital design encompasses the use of not just images and animations, but also video and interactive content. Rather than be passive bystanders, users want to be involved in the digital experience. The race is forever on for leading digital designers to offer content that presents the most exciting and engaging user experience while also fulfilling your needs as a business.
Digital Design Services at Anchor
If you’re looking to build a strong brand for your business with a brand design agency in Brisbane, then you need look no further than Anchor. Anchor is not only a brand design agency but a creative digital design agency in Brisbane.
We take design very seriously here at Anchor and we should because it can have such significance on your website. While focusing on SEO strategies that align with your business goals, we help tell your business’s story through the design and development of a website that complements your brand. We always try to exceed customers' expectations by using tried and tested methods- we have responsive website design down to an art and science.
Outshine your competitors in this highly competitive market by dropping us a line for our digital design services as well as our SEM and SEO strategies.