Google processes 40,000 searches per second. While many return millions of search results, most people never click past the first page. Competition is tough for a place in the top few results. One way to get there is through search engine optimisation (SEO), which is about adapting your website to rank higher for organic traffic.
Another method is pay-per-click (PPC) advertising, which involves marketers paying for each click. So does pay-per-click really work? How do you ensure you make more revenue with the strategy than you spend on it?Even if you’ve never used pay-per-click as a strategy for your own business, you’re almost certainly familiar with it. When you type a query into Google, and the first results you see are ads at the top of the page, you know PPC campaigns have propelled those ads there.
You can be in that position too. If you’re looking for pay-per-click in Brisbane, Anchor is a full-service digital creative agency. We can be your pay-per-click consultant and improve your results using PPC and SEO. How does pay-per-click really work? What makes it work so well, and should you ever avoid using it? This is how you can put PPC to good use for your company and how Anchor can help.
How PPC Works
Pay-per-click is a form of search engine marketing (SEM), a tool that – when wielded correctly – can be the sharpest weapon in your digital marketing arsenal. With the correct strategy, you can target your ideal audience with an accuracy that’s hard to replicate with SEO. But it’s important to have the right strategy. SEM is only as powerful as the person holding it.
PPC works like this: You pay a fee every time one of your ads is clicked. If the return on investment is high enough, the money you make far exceeds the price you have to pay. PPC ads can consist of text, images, videos or a combination of all of the above, and they can appear on search engines, social media sites and websites.
Steps to a PPC campaign include defining your objective, refining your settings and targeting metrics, providing your budget and bidding strategy, adding your destination URL and constructing your ad. The process is intuitive and easy enough to get the hang of, but figuring out variables such as how much to bid can be challenging and time-consuming. If you’ve been looking for pay-per-click in Brisbane, Anchor can take all the guesswork out of your PPC marketing. Our team have worked with clients across various industries and consistently achieved improvements in ROI.
The most popular pay-per-click advertising system is Google Ads. Google uses this powerful tool to determine which ads end up at the top of its search results. You can improve your chances of getting there by optimising factors like your keywords, the content on your landing page and the other elements that make up your overall Quality Score. From choosing the right keywords to bid on to managing the campaign, every step of the journey matters. But one of the biggest benefits of Google Ads is that it’s easy to track everything and keep an accurate log of your results.
As a creative agency, Anchor takes an approach to your Google Ads strategy informed by the science behind SEM and creative flair. We research consumer behaviour and intent, develop cost-effective bidding and buying strategies, conduct in-depth monitoring of your campaign and competition and provide you with straightforward, easy-to-understand reports. But it’s not all about Google Ads. You can also reach a wider audience using social media or the world’s second-largest search engine: Bing. We put together a strategy to use those avenues to your advantage.In the next section, we cover the question “does pay per click really work?” and address how to make it worthwhile.
What Makes PPC Worthwhile?
When PPC is done well, it’s incredibly powerful. One of its biggest benefits is its 200% return on investment (ROI). On average, you can double every dollar you spend on your campaign, so the more you invest, the more you earn back. PPC also attracts twice as many visitors as SEO and can increase brand awareness by up to 80%.That doesn’t mean that SEO isn’t worth your time.
In fact, it’s exactly the opposite. Using PPC and SEO in tandem continues to be a strategy that gets results. Focusing both on organic traffic and paid search allows you to share data and tools between the two approaches and target former visitors with advertising that entices them back. PPC campaigns are straightforward to run and allow flexibility in your approach. Easy to track and measure, it will let you stay in the driver’s seat throughout the process. PPC’s other numerous benefits include the fact it’s cost-effective, drives instant traffic, isn’t affected by algorithm changes and enhances your social media strategy.
So does pay-per-click really work? It does as long as you take the right approach, and that’s where a pay-per-click consultant comes in handy.
When PPC Isn’t Worthwhile
As powerful as PPC is, it’s not the best strategy for everybody. If you’re already running a highly successful business with an established base of customers, a PPC campaign might simply be a waste of time and resources. On the other hand, if you’re certain there are target demographics out there you haven’t yet reached who would love what you offer, PPC is an excellent idea.PPC will also not be the best strategy for you if you have no real competition in your area.
If the closest other business like yours is overseas or hundreds of miles away, it’s best to focus on other areas of marketing. If PPC is the right method for you, it’s best to approach it with focus and discipline. Although you can set your budget, costs can get out of control if you’re not careful. Especially if you get involved in keyword bidding wars and other competitive aspects. A pay-per-click consultant who knows what they’re doing can help you avoid the pitfalls.
How to Make PPC Work for You
To make PPC work for you, get in touch with Anchor. We’ll work with you on a strategy for pay-per-click, Brisbane-based.
We’ll put together a strategy for your PPC that wastes no time or resources as it increases your revenue and conversions. Our ad campaigns will authentically reflect your business and be customised to meet your goals. We prefer to let the quality of our work speak for ourselves, which is why we never use lock-in contracts. We’re confident that when you work with us, you’ll be happy enough with your results to choose to do so again.
If you’re still wondering, “does pay per click really work?” drop Anchor a line. We can show you how well it works and leave no doubt in your mind.
