Facebook is a feeding frenzy of people happily interacting with brands. Facebook's 2.93 billion monthly users make their audience for advertising quite large. It's time to lower your bait and reel them in. Most likely you have already come across pay-per-click (PPC) ads while browsing the internet. If you have ever Googled a phrase and noticed the sponsored links at the top in relation to your search, they are PPC ads to capture your attention. Smack bang on the front page of Google is a great place to draw traffic to your website. Search engine marketing (SEM) is one of the most popular forms of PPC ads. Essentially with PPC ads, you pay a small fee each time someone clicks your ad.
With a strong website, the small fee almost seems insignificant in comparison to the big results. PPC ads are well known for their high investment return. So, you’ve got a strong website, you’ve seen the return of SEM with its PPC ads, and you are eyeing off Facebook’s large audience, you might start to wonder, are Facebook ads pay per click? We’ve got the answer for you. Anchor helps to optimise your PPC campaigns so that every dollar you put into it is not only worth it but turned into the big results you want.
What is Facebook Advertising?
Most of us already know the social media platform Facebook and some might already have a Facebook page for their business, but there is much more that Facebook can do for your business through advertising. Facebook advertising is the advertising platform within the social media network and aims to promote products or services through publications or ads of text, images, and video. They have a range of different formats for creating ads on Facebook, including photos, videos, stories, messenger, carousel, slideshow, and collections. With an audience of just under 3 billion users, 2.93 billion monthly active users as of October 2022 to be more precise, and with possibilities of segmentation, Facebook advertising is often widely used by companies.
Quite often it is chosen by small businesses looking for limited promotions geographically and over time because it is simpler to use than search engine advertising; however, for effective promotions that create a solid impact on your target audience, it is best to get an expert, or a Facebook PPC agency, to design and monitor campaigns in Facebook ads. But you may ask with such a large audience are Facebook ads pay-per-click?
What is Facebook Advertising?
Pay-per-click, or PPC, is a form of digital advertising where the advertiser only pays if their ad is clicked. Essentially, you are paying for targeted visits to your webpage or app. When PPC advertising campaigns are designed well the fee per click seems almost trivial in comparison to the benefits. SEM is one of the more popular forms of PPC allowing advertisers to bid for ad placement in a search engine’s sponsored links. These are the sponsored links that pop up in relation to your search. PPC is a powerful tool for aligning website traffic drivers to end goals as well as a wealth of trackable data. PPC ads appear on a range of different platforms, including search engines, social media networks, and websites. The ads can come in all shapes and sizes and are created using text, images, videos, or a combination.
Are Facebook Ads Pay Per Click?
Now that we know about Facebook advertising and PPC ads for search engines, you may be asking are Facebook ads pay-per-click? Yes, you can make Facebook PPC ads via the Facebook Ads Manager page. There is a range of formats for the ads so that you can accurately portray your business story and reach your set goals. Some of the formats for Facebook PPC ads available are standard photos, videos, and a carousel (allowing you to display multiple links and images).
Once you select your objective and audience, you are then able to choose the placement of the advertisement. There are a variety of placement options to choose from, including the sidebar, desktop or mobile newsfeed, and audience network. With an audience network, your campaigns can be run across publishers and environments using Facebook targeting capabilities, ad formats and management tools. Not only will your ads reach people on a growing network of high-quality mobile apps, but also on your audience’s Instagram feed because Facebook owns that platform as well.
Benefits of Facebook Advertising
Various platforms offer PPC ads, including search engines and other websites, but Facebook PPC ads have their benefits, particularly when the campaigns are designed by a Facebook PPC agency ensuring your ad creates the impact you want. Now that we know that there are Facebook ads pay per click, here are some of the benefits of using it.
Large global audience
In 2022, Facebook was the most used social media network with 2.93 billion monthly active users and 1.37 billion of these users accessing it daily. This presents a massive opportunity to reach a large audience. Not only do more people spend more time per session on Facebook but the engagement rates of the platform also increase the likelihood of people clicking your ad.
Targeted audience
With Facebook having such a large number of users you may be asking, but how does my ad reach the right audience for my product or service? Facebook allows advertisers to narrow down basic targeting options like age, location, and gender as well as detailed targeting like interests, connections, and behaviours. Advertisers can target multiple different demographics at different stages of their business.
User-friendly interface
It is known as ad blindness or banner blindness, where people consciously or unconsciously block out banner-like information. Because Facebook is already a very visual platform, it is easier to combat by creating eye-catching ads. Facebook has a range of different ways to format your ad to let it create the impact you want. They have options to use videos, graphics, and multi-frame carousels to grab your audience’s attention. Some other platforms may limit you to just text advertising or small images.
Low-cost
Facebook is a valuable marketing tool used in businesses of all sizes. Facebook allows you to target and detail your campaigns so that you can get the most out of them. They also provide plenty of data to track how your ad is being responded to. Using a Facebook PPC ad agency will ensure your ad campaign is designed for you to get the most out of it for your business.
Start Advertising on Facebook with Anchor Digital
If you have been asking, are Facebook ads pay per click? Now know the answer is yes. Now’s the time to set up a strong campaign, or perhaps you’re searching for a Facebook PPC agency to optimise your campaign.
Anchor Digital is a digital marketing agency, so we use creative and analytical skills to optimise the interactions people have with your product or service. We continually analyse competitors, find the most cost-effective bidding, and research customers' behaviour and intent, then put this information across to you in plain English. You can make SEM a precise weapon in your digital marketing tool kit. We can sharpen the blade and optimise every dollar put into your PPC ads with our PPC campaign management.
Facebook is a hive of over two billion monthly users that are feeding off and interacting with, the brands on there in a frenzy. To actively engage this sea of interactive faces you need the right tools to begin. At Anchor, we get to know your business better than we know our own to tell its story through a strong Facebook marketing campaign. Leaving no stone unturned we gain in-depth industry, customer, and competitor research and analysis. Dangle some eye-catching bait to your website or create a stronger brand by contacting us.
