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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
October 19, 2023
Design
Dall-E 2 AI: The Impact on the Design World
Generative image tools changed how concepts get made. See what they do well, where they fall short, and what it all means for professional designers.
October 17, 2023
Social media
How a Facebook PPC Agency Can Drive Traffic to Your Business
What an agency does differently with Meta ads: audience research, creative testing, and tracking that shows the cost of every enquiry. See the process.
October 12, 2023
Branding
The Impacts of Twitter’s Rebrand
What Twitter lost and gained by becoming X, why the rebrand divided its users, and the brand equity lessons for anyone weighing up a name change.
October 10, 2023
SEO
Why Does Local SEO Matter?
Most local searches end in a visit or a call. See why local SEO matters for service businesses, what drives map rankings, and where to start today.
August 24, 2023
Branding
How Brands Have Capitalised on the Women’s FIFA World Cup?
The sponsorships and campaigns that worked during the Women's FIFA World Cup, why the audience responded, and what it signalled for women's sport.
August 17, 2023
Marketing
8 Benefits of Hiring a Creative Marketing Agency
Fresh perspective, senior skills on tap and faster production. Eight reasons businesses bring in a creative marketing agency, and what to expect of one.
August 15, 2023
Marketing
The Marvel of the Barbie Movie Marketing Campaign
Pink everything, endless partnerships and perfect timing. Break down the Barbie campaign, and see which tactics translate to a much smaller budget.
August 8, 2023
Social media
How to Choose the Right Social Media Advertising Platforms for Your Business
Meta, TikTok, LinkedIn or Pinterest? Match the platform to your audience, offer and budget, and see which ones suit which business. A clear comparison.
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Let’s start something new together
Success begins here, with a Brisbane-based creative marketing agency who have the tools and in-depth knowledge to change your course and your destination. Whether you know exactly what you want or you’re still not sure where to start:
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