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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
December 7, 2023
SEO
What We Know About Google Search Generative Experience
How Google's AI-generated results work, which queries trigger them, and what publishers and businesses lose or gain when an answer appears up top.
December 5, 2023
SEO
Hugely Successful 2023 Marketing Campaigns Around The World
Campaigns that earned attention across very different markets, what made each one land, and the ideas you can borrow at a fraction of the budget.
November 30, 2023
SEO
The Evolution of Social Media
Trace the evolution of social media from early forums to algorithmic feeds, and see what each shift taught marketers about reaching a real audience.
November 28, 2023
SEO
Elements of a Successful Content Marketing Strategy
Audience, topics, formats, distribution and measurement. See the parts a content marketing strategy needs, and the order you should build them in.
November 24, 2023
Branding
What a Successful Brand Strategy Can Mean for Your Business
A clear brand strategy shortens sales conversations and lifts price tolerance. See what it changes commercially, and how to tell if yours is working.
November 22, 2023
Marketing
How Coca-Cola Used AI to Launch an Interactive Marketing Campaign
Inside Coca-Cola's AI-led interactive campaign: what they actually built, how audiences responded, and what smaller brands can borrow from the approach.
November 16, 2023
Google Ads
The Evolution of Google PPC Marketing
How Google's ad platform grew from simple text ads to automated bidding and Performance Max, and what each change means for how you manage your spend.
November 14, 2023
Social media
The Best Social Media Management Tools
Scheduling, listening, approvals and reporting. Compare the social media management tools worth paying for, and see which suits a small team best.
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