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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
January 18, 2024
SEO
A Crash Course For First-Time Google Search Console Users
Set it up, verify your site, then read the reports that matter: performance, indexing and enhancements. A first-timer's guide to Google's own tool.
January 16, 2024
Social media
Does Social Media Marketing Still Work?
Reach is down and feeds are crowded. See where social still earns attention and revenue, which platforms have faded, and how to judge it on real numbers.
January 10, 2024
Social media
Digital Marketing Trends to Expect in 2024
The shifts that defined digital marketing through 2024, from AI tooling to privacy changes, and which of them still deserve a place in your plan.
January 3, 2024
Social media
The Pros and Cons of AI in Marketing
AI saves hours and creates new risks. Weigh the gains in speed and analysis against sameness, accuracy and brand voice, then set rules for your team.
December 26, 2023
SEO
A Guide To Google Ads Best Practices
Account structure, keyword match types, negatives, ad copy and bidding. The Google Ads best practices that keep spend efficient as an account grows.
December 21, 2023
SEO
New Google Search Updates Hitting US That Could Reach Australia in 2024
Features often launch in the US well before they arrive here. See which Google search changes are worth watching from Australia, and how to prepare.
December 19, 2023
SEO
What Ad-Free Social Media Could Mean for Advertisers
Paid subscriptions remove ads for the users most able to buy. See what ad-free tiers do to reach and targeting, and where budgets are likely to move.
December 14, 2023
SEO
AI And The Future of Digital Marketing
Where AI is genuinely reshaping marketing work, which roles it changes first, and the skills worth building now so that your team stays ahead of it.
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