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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
November 24, 2023
Branding
What a Successful Brand Strategy Can Mean for Your Business
A clear brand strategy shortens sales conversations and lifts price tolerance. See what it changes commercially, and how to tell if yours is working.
November 22, 2023
Marketing
How Coca-Cola Used AI to Launch an Interactive Marketing Campaign
Inside Coca-Cola's AI-led interactive campaign: what they actually built, how audiences responded, and what smaller brands can borrow from the approach.
November 16, 2023
Google Ads
The Evolution of Google PPC Marketing
How Google's ad platform grew from simple text ads to automated bidding and Performance Max, and what each change means for how you manage your spend.
November 14, 2023
Social media
The Best Social Media Management Tools
Scheduling, listening, approvals and reporting. Compare the social media management tools worth paying for, and see which suits a small team best.
November 8, 2023
SEO
Does Pay Per Click Help SEO?
PPC does not lift rankings directly, but it still helps your SEO. See the data, testing and visibility benefits, and where the two channels support each other.
October 31, 2023
Branding
What can a graphic design and illustration agency do for your business?
Custom illustration and design give a brand something competitors cannot copy. See what an agency delivers, and when bespoke work beats stock imagery.
October 26, 2023
Branding
What Does a Brand Designer Do?
Beyond logos: research, systems, guidelines and asset design. See what a brand designer delivers, and how the role differs from a graphic designer.
October 24, 2023
Social media
Social Media Managers for Law Firms: Are They Needed?
Legal marketing carries rules and reputational risk. See what a social media manager adds for a firm, what to keep in house, and when to skip it entirely.
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