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News & insights
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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
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Branding
CRO
Design
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February 20, 2024
SEO
What Voice Search Means for SEO
Voice queries are longer and more conversational. See what voice search changes about keyword choice, featured snippets and local SEO, and how to adapt.
February 15, 2024
Social media
The Impact of Generative AI on Influencer Marketing
Synthetic creators, AI-made content and disclosure questions. See how generative AI is reshaping influencer marketing, and what brands should insist on.
February 13, 2024
Branding
Achieving Brand Consistency For A Successful Franchise
Every location represents the whole brand. See how to keep franchise marketing consistent with templates, guidelines and sensible approval processes.
February 8, 2024
Social media
Meta Upgrades Tools To Better Protect Brands Advertising on Social Media
New controls over where your ads appear on Meta. See what the brand safety updates cover, what they still miss, and which settings to review now.
February 6, 2024
Google Ads
Organic SEO vs. Pay Per Click: Which Strategy Is Right For You?
Compare organic SEO and pay per click on cost, timeframe, trust and control, and see which one really fits your margins, patience and stage of growth.
January 30, 2024
SEO
The Do’s and Don’ts of Backlinking: The Simple Guide
A plain guide to backlinking: which links lift rankings, which ones risk a penalty, and how to earn authority without paying into a link network.
January 25, 2024
Ecommerce
5 Tips For A Successful E-commerce Store
Five changes that lift online store performance: clearer product pages, faster load, simpler checkout, honest shipping detail and post-purchase contact.
January 23, 2024
Branding
The Evolution of Graffiti Street Art Into Mainstream Branding and Advertising
Graffiti went from vandalism to campaign asset. Trace how street art entered advertising, and what brands get wrong when they borrow the aesthetic.
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