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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
December 26, 2023
SEO
A Guide To Google Ads Best Practices
Account structure, keyword match types, negatives, ad copy and bidding. The Google Ads best practices that keep spend efficient as an account grows.
December 21, 2023
SEO
New Google Search Updates Hitting US That Could Reach Australia in 2024
Features often launch in the US well before they arrive here. See which Google search changes are worth watching from Australia, and how to prepare.
December 19, 2023
SEO
What Ad-Free Social Media Could Mean for Advertisers
Paid subscriptions remove ads for the users most able to buy. See what ad-free tiers do to reach and targeting, and where budgets are likely to move.
December 14, 2023
SEO
AI And The Future of Digital Marketing
Where AI is genuinely reshaping marketing work, which roles it changes first, and the skills worth building now so that your team stays ahead of it.
December 7, 2023
SEO
What We Know About Google Search Generative Experience
How Google's AI-generated results work, which queries trigger them, and what publishers and businesses lose or gain when an answer appears up top.
December 5, 2023
SEO
Hugely Successful 2023 Marketing Campaigns Around The World
Campaigns that earned attention across very different markets, what made each one land, and the ideas you can borrow at a fraction of the budget.
November 30, 2023
SEO
The Evolution of Social Media
Trace the evolution of social media from early forums to algorithmic feeds, and see what each shift taught marketers about reaching a real audience.
November 28, 2023
SEO
Elements of a Successful Content Marketing Strategy
Audience, topics, formats, distribution and measurement. See the parts a content marketing strategy needs, and the order you should build them in.
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