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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 12, 2024
SEO
Semantic HTML Tags: What It Is and How To Use It
Semantic tags tell browsers and crawlers what each part of a page means. See the main ones, where they belong, and how they help SEO and accessibility.
March 7, 2024
SEO
Why SEO For The Healthcare Industry is Important
Patients search before they book. Here is why healthcare SEO matters, what it changes for a practice, and the compliance limits you have to work within.
March 6, 2024
SEO
Focusing on the Various SEO Tools Needed in your Toolbox in 2024
Crawlers, rank trackers, keyword tools and analytics. See which SEO tools earn their subscription, what each is for, and where free versions suffice.
March 5, 2024
Strategy
Our Guide for Remarketing and Retargeting
How remarketing and retargeting differ, which audiences are worth rebuilding, and the frequency settings that stop your ads irritating warm buyers.
March 4, 2024
SEO
Is SEO Affected By The Platform You Build Your Website On?
WordPress, Webflow, Shopify or Wix. See which platform decisions genuinely limit SEO, which are myths, and what to check before you commit to a build.
March 1, 2024
SEO
Guide to Geotagging in Search: Local SEO Tips
How location data helps search engines place your business, what geotagging does and does not do for images, and the local signals that really count.
February 27, 2024
Strategy
The Psychology Behind Consumer Decisions and the Influence of Marketing
What really drives a purchase, from anchoring and social proof to loss aversion, and how marketers use these patterns without manipulating the buyer.
February 22, 2024
Marketing
Marketing Strategies for Short-Form Video Content
Short form video now drives discovery on every platform. See what performs, how to produce it at pace, and how to measure it beyond raw view counts.
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