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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 6, 2024
Google Ads
Organic SEO vs. Pay Per Click: Which Strategy Is Right For You?
Compare organic SEO and pay per click on cost, timeframe, trust and control, and see which one really fits your margins, patience and stage of growth.
January 30, 2024
SEO
The Do’s and Don’ts of Backlinking: The Simple Guide
A plain guide to backlinking: which links lift rankings, which ones risk a penalty, and how to earn authority without paying into a link network.
January 25, 2024
Ecommerce
5 Tips For A Successful E-commerce Store
Five changes that lift online store performance: clearer product pages, faster load, simpler checkout, honest shipping detail and post-purchase contact.
January 23, 2024
Branding
The Evolution of Graffiti Street Art Into Mainstream Branding and Advertising
Graffiti went from vandalism to campaign asset. Trace how street art entered advertising, and what brands get wrong when they borrow the aesthetic.
January 18, 2024
SEO
A Crash Course For First-Time Google Search Console Users
Set it up, verify your site, then read the reports that matter: performance, indexing and enhancements. A first-timer's guide to Google's own tool.
January 16, 2024
Social media
Does Social Media Marketing Still Work?
Reach is down and feeds are crowded. See where social still earns attention and revenue, which platforms have faded, and how to judge it on real numbers.
January 10, 2024
Social media
Digital Marketing Trends to Expect in 2024
The shifts that defined digital marketing through 2024, from AI tooling to privacy changes, and which of them still deserve a place in your plan.
January 3, 2024
Social media
The Pros and Cons of AI in Marketing
AI saves hours and creates new risks. Weigh the gains in speed and analysis against sameness, accuracy and brand voice, then set rules for your team.
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