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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 6, 2024
Google Ads
Organic SEO vs. Pay Per Click: Which Strategy Is Right For You?
Find out the benefits and drawbacks of both SEO and PPC, including knowing which strategy is best for you and the potential of combining both.
January 30, 2024
SEO
The Do’s and Don’ts of Backlinking: The Simple Guide
Backlinks to other websites are an integral part of any SEO strategy that works. They can help improve your site's reputation on Google and other search engines and help with organic visitors.
January 25, 2024
Ecommerce
5 Tips For A Successful E-commerce Store
Find out our top 5 tips for a successful e-commerce store, including building, facilitating and measuring success.
January 23, 2024
Branding
The Evolution of Graffiti Street Art Into Mainstream Branding and Advertising
Discover more about the evolution of graffiti and how it is now used in modern branding and advertising, including how to utilise it for your business.
January 18, 2024
SEO
A Crash Course For First-Time Google Search Console Users
Find out the basics of Google Search Console, including a starter guide, how it works, and the benefits of using it.
January 16, 2024
Social media
Does Social Media Marketing Still Work?
Find out how to reach your goals and achieve the best outcomes with social media marketing, including how the current landscape is changing.
January 10, 2024
Social media
Digital Marketing Trends to Expect in 2024
Discover what digital marketing trends to expect in 2024 and how to prepare for the changing digital landscape.
January 3, 2024
Social media
The Pros and Cons of AI in Marketing
Discover the pros and cons of using AI in marketing, including navigating AI within B2B marketing.
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