In today’s modern world, brands are more than just their names or logos; they are symbols that showcase their identity, values and purpose.
Behind every successful brand, there is a skilled and creative individual (or individuals) who plays a vital role in shaping its identity and narrative.
But what does a brand designer do exactly?
From creating recognisable logos to developing aesthetically pleasing imagery, this article delves into the role of a brand designer and the positive impact they can have on any business.
What is Brand Design?
Brand design is creating a brand's visual identity using elements such as logos, colours, illustrations and typography. These elements work together to convey a brand’s values, purpose and meaning to its target audience.
Brand design is essential for establishing a solid and memorable brand presence in the minds of consumers. In fact, 55% of brand first impressions are visual, so having a unique and memorable brand design is an effective way to gain new customers who remain loyal.
The elements that make up brand design include:
The logo is the first thing you see when you discover a new brand, and it’s the most recognisable part of a brand.
A logo is a unique symbol or watermark that represents the brand visually. Some of the most recognisable logos around the world include Nike, McDonald’s, Apple and Starbucks.
But why are these logos the most recognisable in the world? Because they are simple, efficiently convey their message and are consistent with the rest of the business’s branding.
The colour palette is another essential element in brand design. Brands typically use specific colours to evoke emotions and align with the brand’s personality.
Colours used by brands are also a way to improve brand recognition. Studies have shown that colour increases brand recognition by up to 80%. If you were asked to identify your favourite brands solely by looking at their brand colours, do you think you’d get them all right? Chances are, you would!
This element of brand design refers to fonts and typefaces.
The choice of typography should be consistent and reflect the brand’s tone and style. Due to the nature of different fonts conveying different messages, choosing the right font for your brand is crucial to convey the message you want to send. Having a set font for your business also makes it easier to create other forms of content, such as business cards or brochures, with a cohesive look.
Tone and voice
This element of brand design refers to how you portray messages to your audience.
For example, do you want your content to be funny or more professional? How you choose to convey information through words is significant as it helps to develop your brand personality.
Other elements that make up brand design include
- Imagery and shapes
- Layout and composition
- User experience
- Animation and motion
So, to answer the question, “What does a brand designer do?” They compile all of the above elements together to create a brand identity.
Why is Brand Design Important?
From the logo to your colour palette and even fonts, your brand design is the face of your brand.
It’s the first thing customers see when they visit your website, social media pages or mobile app. Therefore, it’s crucial to have a brand design that’s recognisable, unique and showcases the main message you’re trying to get across.
Whether you’re starting a new business or changing your company's branding, brand design, and strategy require a lot of time. Each element is crucial, from deciding what message you want to convey to choosing appropriate colours and fonts.
So, why is brand strategy important?
Increased brand recognition
A brand with a distinctive logo, unique design elements and bright colours has a higher chance of staying in people's minds than a brand that doesn’t.
Sets you apart from competitors
In a competitive market, your strong brand design is essential for setting you apart. It communicates what makes your brand unique and why customers should choose it over your competitors.
Trust and credibility
A strong brand design is important for maintaining the trust of your customers. Consumers are likelier to trust and buy from a well-established brand with an inviting brand design than one with a poor brand design.
Spending money creating a well-thought-out and executed brand design allows you to earn more money in the long run.
A well-designed and established brand can charge higher prices because customers often associate quality design with high quality. Your brand design elements can also attract a specific target market willing to pay higher prices for your products or services.
How a Brand Designer Can Help Your Business
If you’re a new business or have an established one but want to improve your brand design, why not outsource a brand designer?
Brand designers are a great addition to your team as they are experienced in their field and have an eye for creating unique and memorable designs. Using their expertise and broad skills, brand designers can significantly benefit your business in several ways, such as
A brand designer with many years of experience and training can offer expert advice and recommendations when creating your brand identity. With their keen eye for detail, brand designers can produce something you never thought possible, boosting customers, sales and recognition.
Stand out from the competition
As mentioned earlier, a quality brand designer can help you stand out by creating a unique and memorable brand identity.
By outsourcing a brand designer through a digital agency such as Anchor, you have the opportunity to develop high-quality designs. Using tools that other businesses may not have access to, your brand designer can create high-quality assets that represent what your brand stands for in the best possible way.
A brand designer can help your business communicate consistently with customers and potential customers. A professional brand design makes your messaging clear and concise, making it easier to communicate your brand’s message to your audience and potential customers.
Improve your ROI
By investing in your brand strategy and hiring a brand designer, your return on investment will skyrocket. A cohesive and professional brand design improves brand recognition, customer loyalty and increased revenue, thus improving your return on investment.
Brand Designers at Anchor Digital
At Anchor Digital, we understand that a captivating brand design can be the anchor that keeps you steady amidst the turbulent seas of competition.
Our experienced and dedicated team of brand designers are committed to not only creating logos but also creating compelling narratives, emotional connections and experiences that keep your brand embedded in the brains of many.
Whether you’re a new business or a business needing a new, more solid brand design, we’re here to steer you towards success. To learn more about how we can increase your brand awareness, profit and recognition through brand design, get in touch with the team today.