You have the right to remain silent, except on social media.
With more than half of the world’s population on social media, having an online presence is more important than ever for businesses.
From increased brand awareness, new clients and increased revenue, no matter what type of business you have, the benefits of having a presence on social media are endless – even for law firms.
However, handling a business social media account is no small feat. So, do law firms need a social media manager? And if so, what benefits can they bring to the business?
What Are Social Media Managers?
A social media manager is what it sounds like: a professional who manages the social media accounts of a company. Social media managers can be hired within your company or outsourced to a social media marketing agency.
Typically, a social media manager is responsible for creating a content strategy and driving engagement on a company’s social platforms, from Facebook to Instagram and even TikTok.
To be successful in this role, social media managers need to be great storytellers, have a keen attention to detail and possess the ability to analyse what works well and what doesn’t.
Some of the primary responsibilities of a social media manager are:
Increasing follower count and driving engagement
Through a carefully crafted content strategy, one of the main goals of increasing brand awareness is to increase the number of followers on the company’s social media and drive engagement (likes, comments, shares etc.).
Crafting content and campaigns
To drive engagement on social media, the content must be engaging. Social media managers must create content and campaigns aligning with the company’s overall marketing strategy to ensure consistent branding.
Posting and monitoring content
One of the main responsibilities of a social media manager is to schedule posts and engage with followers (through comments and direct messages) on all social platforms.
Social media managers need to analyse each post's insights to ensure content and campaigns are having an impact. This can include monitoring the number of shares a post gets or what followers say about your brand in the comments.
How Social Media Managers Can Improve Your Business
So, how can social media managers improve your business? And should you engage in a social media marketing agency to help you?
If you have a big business but no time to deal with the ins and outs of social media, engaging an agency specialising in social media advertising is a great way to improve your presence on the platforms.
Here are some of the most common ways a social media manager can improve your business:
Uphold your reputation
Studies have shown that 90% of people buy from and engage with brands with a social media presence. This means that not only do potential clients prefer you to have social media, they expect it!
Therefore, if you don’t have a social media presence, you’re risking your reputation (and revenue).
However, having a social media account isn’t enough; you must be active.
By regularly updating your social media platforms and engaging with your followers, your social media manager will positively influence your business, thus upholding your reputation and increasing your customer/client base.
Increase follower count, attract more clients
It’s no secret that more followers means more trust in your brand. More trust in your brand can lead to more clients, and that’s exactly what a social media manager can do for your business.
Social media managers know what works well and what doesn’t. By providing engaging content that aligns with your brand and resonates with your audience, potential clients will engage with your posts and are more likely to hit the follow button.
The more followers you have, the more trustworthy your business will be. More followers lead to a higher chance of converting potential clients into actual clients.
They monitor your metrics
While follower count may sound like the be-all and end-all of social media, that isn’t the case.
Social media managers go that extra mile and monitor your social media analytics, such as which posts see the highest engagement, the best times for posting and your audience demographics.
Without knowledge of those metrics, you can’t improve your business’ presence on social media.
These metrics are essential in helping refine your social media strategy. By engaging in a social media marketing agency such as Anchor, your dedicated social media manager can monitor those analytics and tweak your strategy when needed.
A social media manager can increase brand awareness and draw more clients to your business by altering your strategy based on metrics that show higher engagement and conversions.
Do Law Firms Need Social Media Managers?
It’s no secret that having a presence on social media benefits your business, including law firms.
However, many firms struggle to have a successful social media presence because they lack time or resources. That’s where a law firm social media manager comes in.
Here are some benefits law firms can reap by hiring a social media manager:
This isn’t just beneficial for law firms and businesses everywhere. By outsourcing your social media tasks to a social media agency, you save time and can focus on your clients.
Social media requires constant attention. In fact, studies have shown that 42% of people expect a response on social media within 60 minutes. So, if you’re too busy with other work and don’t have a dedicated social media manager, you could miss out on potential clients.
Having a social media manager means that they can respond to messages, reply to comments and monitor the success of your social media posts.
Access to social media experts
Another benefit of outsourcing your social media tasks is that you’ll have exposure to someone who is an expert on the topic. This is incredibly important as social media is constantly changing.
Access to quality tools
As a law firm, expenses for social media technology and tools usually aren’t at the top of your priority list. Therefore, working with a social media marketing agency with access to those expensive and valuable tools can improve your social media presence.
Not only does hiring a social media manager save you time, but it also saves you money. If you were to hire a social media manager in-house, the average salary would be around $82,000.
However, engaging with a social media advertising agency will give you a dedicated social media manager and access to various skills and tools within the team at a lower price.
Support in other areas
Another benefit of outsourcing your social media tasks is gaining potential support in other marketing areas.
For example, Anchor can help you with your SEO efforts, update your website and even create Google Ads campaigns. Engaging an agency that offers all of the above is much easier than hiring multiple employees for SEO or Google Ads.
Let Anchor Manage Your Social Media
Social media is everchanging, which can be hard to keep up with, especially if you’re a big company.
Luckily, our social media experts are up-to-date with the industry changes and trends, so you can have peace of mind knowing we’ll create quality campaigns that convert.
If you’re a law firm or any other business seeking help with social media, look no further than Anchor.
With our social media managers' expertise, dedication and creativity, your brand will maintain a strong online presence and thrive in the ever-changing world of social media.
To see how a law firm social media manager can improve your social media presence, get in touch with us today.