In today’s digital world, social media has become an indispensable tool for businesses and individuals alike to connect, engage and thrive in the virtual world.
However, with the ever-expanding number of social platforms and the constant demand for fresh, relevant content, managing one’s online presence has become a complex and time-consuming task. This is where social media management tools and marketing agencies come into the picture.
Whether you’re a seasoned marketer or a small business owner, these tools are vital to achieving your social media goals while maintaining your sanity.
This article dives into the different types of social media tools and how a social media marketing agency can streamline your social media strategy and supercharge your online presence.
What is Social Media Management?
Social media management can be defined as the ongoing process of creating and scheduling content to grow your social media platforms.
Social media management also involves analysing your content to see what works well and what doesn’t to improve your content and drive better engagement and results.
However, social media management is a tedious job, from creating and editing content to posting and engaging with other accounts. This is why there are so many social media management tools out there to help lighten the load and make the process seamless.
Best Social Media Management Tools
If you’re trying to improve your social media platforms but don’t have the time, here are the best social media management tools.
Sendible
If you’re looking to streamline your social media strategy, then Sendible is one of the best social media management tools for the job.
Sendible allows you to schedule content, engage with your audience and measure post performance on Facebook, Instagram, LinkedIn, YouTube and more.
This tool also offers analytics and has a reporting feature. These two aspects help you see how your social media campaigns are doing and where they may need improvement.
Price: $29 per month
Pros: 14-day free trial, mobile app, easy-to-use, reporting capabilities.
Cons: No Pinterest integrations, important features aren’t available on low-tier plans.
Loomly
Loomly is another fantastic social media management tool that allows you to post to any social media channel you can think of. As well as that, each social network can have its own separate scheduling calendar, or you can create a custom channel.
The custom channel feature is what makes this platform a standout. The custom channel feature uses Zapier as the backend, which means you can post to other services, such as Reddit.
One of the best features of Loomly, however, is that you can post the same piece of content on Facebook, Instagram and Twitter simultaneously without having to go into each app.
Price: $32 per month
Pros: 15-day free trial, custom channel feature, each social network has its own scheduling calendar.
Cons: Not the most advanced tool.
Buffer
Invented in 2010, Buffer is one of the longest-running social media management tools with the original purpose of scheduling posts.
However, to keep up with the times, Buffer has undergone many updates, shifts and iterations. This social media management platform now supports Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok and Google My Business pages.
In addition to scheduling posts to multiple platforms, other features include audience management and analytics.
Price: $6 per month
Pros: There is a free plan available (limited features), a 14-day free trial for paid plans, simple scheduling.
Cons: The platform has a history of drastically changing pricing and features.
Hootsuite
Used by over 18 million people worldwide and more than 800 Fortune 1000 companies, Hootsuite is one of the largest social media management platforms.
Hootsuite gained popularity as a platform that allows you to create and schedule content, measure social media analytics, run social media ads and more. Hootsuite supports Facebook, Instagram, YouTube, Twitter, TikTok, LinkedIn and Pinterest.
A major feature of Hootsuite is that not only does it show your social media analytics, but it also pulls statistics from other businesses to allow you to see how you’re doing against your competitors.
Price: $149 per month
Pros: 30-day free trial, fantastic analytics and monitoring features.
Cons: Expensive.
Sprout Social
Established in 2010, Sprout Social is a similar social media management platform to Hootsuite in the way that it houses several tools on one platform.
When you use Sprout Social, you can expect social media scheduling, monitoring and analytics tools to improve your social media.
Sprout Social is different (and more expensive) from other platforms on this list because it provides customer relationship management (CRM) features.
Price: $249 per month
Pros: 30-day free trial, well-organised dashboard, CRM features.
Cons: Limited number of social networks (4).
SocialPilot
While SocialPilot’s dashboard may be simple, its features are anything but. This social media management tool is functional, easy to use and supports Facebook, Instagram, YouTube, LinkedIn, Twitter and TikTok.
On the SocialPilot platform, you can schedule and manage posts, access analytics, configure your team and even run Facebook ads.
One feature that makes SocialPilot stand out from the rest is the team options. You can assign different members of your team different roles. For example, you can assign content creators the job of submitting jobs for approval and assign managers the job of editing and scheduling the posts.
Price: $47 per month (low-tier)
Pros: 14-day free trial, team options feature.
Cons: The dashboard may be too basic for some users.
Social Media Management at Anchor Digital
Here at Anchor, we understand that managing your social media can take up precious time you don’t have, so that’s where we come in.
Whether no matter if you’re a small business or a large corporation, as a social media marketing agency, we can help you scale your social media.
Whether creating and scheduling your posts or running social media ads, our team of social media experts are ready to skyrocket your social media to success.
If you’d like to learn more about how we can help your business, drop us a line.
