Nothing lasts forever. Life is in a constant state of change. Sooner or later, old ways of doing things fall out of favour. Technology becomes obsolete, surpassed by new tools that serve the same functions more efficiently.
Any SEO expert will tell you the practice is constantly changing, sometimes in significant ways within a short space of time. Yet some believe it has outlived its usage and it’s time to put it on the scrap heap. If you’re running a Sunny Coast business, should you still bother to look for SEO services, Sunshine Coast? Or is SEO dead?
First things first, the question is far from new. People have been declaring SEO dead for years, and in 1997 “search” was declared dead before Google even existed. In 2005, entrepreneur Jeremy “ShoeMoney” Schoemaker declared SEO dead, as Google updates led to many blog posts declaring the demise of SEO.
SEO survived, and it continues to. It just happened to be going through some changes then, as it is now. Each year, Google makes an increasing number of changes to its algorithm, with nine changes a day currently taking place.
If you’re wondering if it’s still worthwhile to see SEO services on the Sunshine Coast, we assure you that SEO is a living, thriving art. In fact, it may be more necessary than ever. Organic search is responsible for 53% of all website traffic. Two trillion searches are taking place on Google every single day, yet most web users never make it past the first page. Pay-per-click advertising can help you skyrocket straight to the top of Google’s search results, but a potent combination of PPC and SEO will keep you on top for the long term.
These days, the main factors putting SEO in a state of flux include AI and machine learning, less organic space on SERPs and digital personal assistants.
Machine learning is all about artificial intelligence that uses data and algorithms to help a machine learn similarly to a human. Google’s very own system RankBrain has been taking advantage of this innovation to understand a user’s intent better when searching. This has changed the effect of long-tail keywords on search. Lately, Google has prioritised PPC results, pushing organic results further down the page. Voice-activated technology has also reduced the need for clicks and made it necessary to optimise voice searches.
Technology will keep evolving, and Google will continue to update its algorithms, perhaps at an increasingly faster rate. None of this is a reason to abandon SEO as a strategy. You just have to keep on top of new developments while remembering the timeless principles that have always worked. Fortunately, that’s exactly what we do at Anchor.
If you’ve been looking for SEO experts for Sunshine Coast and surrounding areas, Anchor understands that SEO is always changing. Our SEO services approach search engine optimisation in a way that pleases human beings, not just search engines. While we pay attention to the latest news regarding SEO, we focus on the eyes of the people coming across your website and reading about what you have to offer. We understand there are ways to improve your SEO strategy that remain as relevant as ever no matter what change brings: the right content, the right keywords, the most powerful keywords, and the most relevant links. And whatever you do, don’t neglect mobiles and metadata.
If you need SEO on Sunshine Coast, we have real and vibrant solutions.
What is SEO?
In precise terms, search engine optimisation (SEO) is the process of improving your website’s traffic and conversions through organic search engine results. Unlike pay-per-click advertising, which involves bidding on keywords and setting a budget, SEO aims to capture traffic with quality content and strong techniques.
Search engines have crawlers that inspect every piece of content available on the Internet and compile them all into indexes. When you type a query into Google, the search engine looks through its databases to produce the most relevant result.
Despite the focus on indexes and algorithms, best practice SEO focuses on the people who are going to be browsing your website. Elements of good SEO include quality content, thorough keyword research, links, meta tags and the right images. Unlike PPC, you can’t buy your way to the top of the rankings with SEO. Google has 200 ranking factors, but creating well-written and interesting content is one of the most important.There’s a lot of free information available on the Internet about SEO, including guides like this one from Moz, which are full of information.
How it works
Search engines such as Google and Bing use bots to collect information from websites and compile those sites in their indexes. Algorithms inspect the pages in these indexes, looking out for ranking factors. When you type a phrase into a search engine, it looks through its indexes to find the page that best matches your query. These days, Google rewards websites that provide positive experiences for web users. Optimise for people, and the search engine rankings will follow.
Of course, SEO is always changing, and it’s hard to keep on top of those changes when you have a business to run. That’s why if you’re looking for SEO services, Sunshine Coast-based, turning to Anchor will help you achieve your best possible results.
Benefits
There are plenty of benefits to paying attention to your SEO strategy and seeking the services of SEO experts on the Sunshine Coast. Best practice SEO will increase the amount of high-quality traffic to your website, boost your ROI, improve public trust in your business and make your site a more pleasant experience for users. A strong combination of SEO and PPC will help you reach the top of Google quickly but stay there for the long term. For SEO in the Sunshine Coast region and South East Queensland that puts the most effective techniques into practice, contact Anchor.
Up Your SEO Game with Anchor
If you’re looking for SEO services on Sunshine Coast, Anchor has a down-to-earth, best-practice approach that aligns your strategies with your business identity and goals.
As SEO experts for Sunshine Coast businesses, we never apply a one-size-fits-all approach to what we do. Instead, we embark on a journey together where you’re always in the loop. We become a trusted partner and a part of your team. You’ll receive access to a dedicated account manager and the rest of the team, as well as optimisation designed to please the people and get results. When it comes time to look into the data on how you’re performing, we offer straightforward reports written in plain English.
It’s because we have such a strong belief in our work that we never try to lock you into a contract, trusting that the quality of our work will lead you to engage us again. This no-pressure, value-based approach has earned us some loyal partners for SEO in Sunshine Coast and South East Queensland.
For SEO services on the Sunshine Coast that will breathe new life into your business, drop us a line.
