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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 19, 2024
Marketing
Email Drip Campaign Best Practices
Learn the best practices for drip email campaigns, including things to avoid to get the most conversions and create the most impact with your campaign.
September 17, 2024
Strategy
The Science Behind Customer Loyalty
Learn about the science behind customer loyalty, including maintaining it, what negatively impacts it and why customer loyalty is an ideal strategy.
September 12, 2024
SEO
The SEO Value of Sequential Heading Hierarchy
Discover the importance of sequential heading hierarchy, including its SEO value and how it improves the accessibility of your website.
September 10, 2024
Web Management
404 Page Not Found: Are They Really That Bad?
Learn about 404 errors, including why they occur and when they are bad and normal. Also, find out how to optimise your 404 pages to reduce bounce rates.
September 5, 2024
Marketing
The Powerful Effect of Nostalgia in Marketing
Discover just how powerful a nostalgia marketing strategy can be for your brand. Find out how to incorporate it into your strategy and what to avoid.
September 3, 2024
Strategy
Google Backflips on 3rd-Party Cookie Deprecation
Stay updated with Google’s latest decision, including their plan, how third-party cookies are staying, and how to adapt your strategy.
August 22, 2024
SEO
Is It A Good Idea To Repurpose Your Content Assets?
Learn about repurposing content, including whether it is a good idea, how to do it, and what to avoid so that Google doesn’t penalise it.
August 20, 2024
SEO
How User Experience (UX) Impacts SERPs
Discover how your website's UX impacts SEO, including what elements to focus on to improve user experience and boost rankings.
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