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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
October 24, 2024
Google Ads
Is It Time To Rethink Your Google Ads Marketing Strategy?
Find out what Google has changed with PPC advertising and how it may affect your strategy. Our tips for developing an effective strategy are also included.
October 22, 2024
SEO
Common Technical SEO Mistakes and How to Avoid Them
Learn about common technical SEO mistakes made, including how they impact your rankings and user experience. Find out how to best manage technical SEO.
October 17, 2024
Marketing
The Marketing Strategies Used Throughout the 2024 Olympics and Paralympics
Discover what strategies were used throughout the Olympics and Paralympics 2024. Learn what made these strategies successful and tips for your strategy.
October 15, 2024
SEO
SEO Techniques to Drive More Traffic
Find out our best techniques to drive more traffic to your website with SEO optimisation.
October 10, 2024
Social media
The Social Media Marketing Lessons to Learn From the 2024 Olympics
Discover what worked and what didn’t with the Paris 2024 Olympic Games social media marketing. Find out how to improve your strategy to avoid these mistakes.
October 8, 2024
SEO
Why You Need To Manage SEO Closely
Find out the different elements of SEO management, why SEO needs to be managed closely, and how to measure the results.
September 26, 2024
SEO
How to Stay Ahead and Adjust To Google Algorithm Changes
Find out how to stay ahead of Google’s algorithm updates, including what updates usually entail and the impact they can have. Learn how to adjust your strategy.
September 24, 2024
SEO
Google Generative Search: What Is It & How to Win It
Learn about Google’s generative search, including what it is, what it means for SERPS, and the best practices for winning it.
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