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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 6, 2025
SEO
Are People Clicking Links In AI-Featured Snippets?
Learn about Google’s and ChatGPT’s AI-generated snippets, including if they encourage clicks that lead to conversions.
February 4, 2025
Social media
Meta Ending Fact Checking: What Does It Mean For Brands?
Learn about Meta ending fact-checking and what is in place instead. Find out the impact this may have on your Facebook marketing strategy.
January 30, 2025
SEO
2025 SEO Trends to Keep an Eye Out For
Discover the SEO trends that will be making an appearance in 2025, as well as the age-old techniques that work time and time again.
January 28, 2025
Marketing
Technographic Segmentation: What Is It? How Can You Benefit From It?
Learn about technographic segmentation, including how to benefit from it and incorporate it into your marketing strategy.
January 23, 2025
Marketing
Why You Should Avoid Using AI for Marketing in 2025
Find out why you should avoid using AI in your marketing strategy. Learn about other tools to use instead of AI to ensure your strategies remain effective.
January 21, 2025
Marketing
2025 Marketing Trends to Help You Get Ahead of the Curve
Discover the upcoming trends in marketing for 2025, including new tactics that are making an impact and strategies that will be sticking around.
January 16, 2025
Strategy
Future Proof Marketing Content to Take Onboard in 2025
Discover how to future-proof your content marketing as the landscape evolves with recent technological advancements, including how to incorporate AI.
January 14, 2025
Ecommerce
Why E-commerce Website Content is Critical to Your Success
Find out why content on an e-commerce site is crucial, including the traffic and conversion benefits, as well as increasing brand authority and trust.
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