The digital marketing landscape is continually changing and evolving, with this new year bringing new developments as always. Whether you want to increase your sales and conversions, master your social media strategy or build better connections with your customers, it pays to stay ahead of 2025’s marketing trends.
Digital marketing is impacted by innovations in technology and the arrival of new electronic tools as well as the usual changes and patterns in consumer behaviour. Digital marketing trends to watch include the impact of AI on content creation, the influence of generative engine optimisation and the social media battle between BlueSky, X and Threads.
There are also current marketing trends that will continue over the next 12 months and some principles that always remain relevant. Here’s the Anchor Digital guide to how to make the most of 2025 marketing trends.
Potential Marketing Trends of 2025
So, what can you look forward to in 2025? What kind of marketing trends can you expect this new year to bring? Some areas to watch include:
Hyper-personalisation
Generic messaging hasn’t been effective for a long time. It looks like in 2025, personalisation will become even more nuanced and relevant, powered heavily by AI and machine learning. These new developments are leading a shift towards hyper-personalisation, which means content and offerings meticulously tailored to each individual’s desires and preferences. By focusing on the individuality of each consumer, a brand can more successfully create customer loyalty.
Multi-channel integration
Whether customers are on your website, one of your social media pages or scrolling through your app, consistency builds trust. In 2025, the best approach is a multi-channel/omnichannel one that presents a seamless and reliable experience across every platform.
Artificial intelligence
While it has its limits, marketers are increasingly using AI as a tool for tasks like content creation and customer service. AI chatbots are showing up regularly in websites, online stores, apps and smart devices, becoming part of everyday life. AI is most useful for saving time on the most menial tasks of the creative process, like brainstorming and planning, freeing you up to focus on tasks that require deeper thought and expertise.
Voice marketing
90% of people think voice search is faster and easier than standard search, and 41% of adults in the U.S. use voice chat daily. Voice search is on the way to becoming the dominant form of search, largely due to the popularity of smart speakers and devices like Siri, Alexa and Google Assist. Brands will need to adapt their approach to include conversational language and information that can be quickly and concisely communicated through a digital assistant.
Virtual reality
As VR technology becomes more popular and widespread, the marketing industry will embrace it on a greater scale, too. With the potential to create virtual showrooms and events so customers can try products from the comfort of their homes, VR is on track to become an 18-billion-dollar industry.
User-generated content
Customers trust recommendations from fellow users over traditional advertising. User-generated content (UGC) is any content created by brand users rather than brands, including product reviews, testimonials, and podcasts. UGC boosts perceived authenticity and social proof. With the assistance of AI tools, marketers will soon be able to find and curate the highest-quality user content across a range of platforms.
What Marketing Tactics Are Staying The Same?
Some truths about the current marketing status quo that won’t change include:
Quality content is still the best approach
Quality content is defined as content that is useful, accurate, reliable and relevant to your target audience. Google rewards helpful content that provides users with the answers they seek and penalises the spammy, low-quality variety. Content should reflect your brand voice and values, helping you build brand authority within your industry.
Staying informed about data is essential
Privacy is a significant concern for most consumers, and misusing customer data will cause you to lose the trust your brand has built. Data-informed marketing is still an effective approach. Marketers will still need to look at metrics like platforms, digital tools, customer feedback, and market research to guide decision-making. Zero-party data, information that customers willingly share with brands, will also play a large part in creating personalised campaigns.
You still need to be on social media
More than half the global population is on social media, and new platforms like Threads and Bluesky are offering fresh competition in a landscape dominated by Facebook and Instagram. Social media builds loyalty and brand reputation, introduces your products and services to fresh audiences and makes it easier to incorporate user-generated content into your strategy.
Marketing budgets are still down
Marketing budgets across the board dropped by 15% in 2024, a trend that looks set to continue in 2025. Finding that they have to deliver on the same expectations but with smaller budgets to work with, marketing teams have increasingly turned to data-driven strategies and cost-effective approaches.
What Is Changing For Brand Marketing?
Changes you can expect in 2025 include:
AI is impacting customer interactions
AI is leading the shift towards hyper-personalisation, with customer data used to create more individualised experiences. AI is impacting customer service, combining artificial intelligence and human interaction to optimise the experience.
Sustainability helps you stand out
As consumers become more environmentally conscious and socially aware, they’re increasingly expecting the same from the brands they use. Brands benefit from integrating sustainability into their strategies and aligning themselves with causes. But your commitment to sustainability has to be sincere and not just for show.
More immersive experiences are on the way
With virtual reality (VR), augmented reality (AR) and machine learning making their mark, customers can expect more interactive experiences. Potentially, consumers will be able to test products out in virtual 3D environments from the comfort of their living rooms.
Customers are using their voices
Voice search is on the rise as a web search method, with more than 50% of consumers having found a local business via voice search in the past year. With devices like Google Home and Amazon Alexa soaring in popularity, voice is becoming the number one channel for customer engagement, and voice search is a multiple-billion-dollar industry.
Stay On-Trend with Anchor
No matter what new trends emerge in the marketing industry, Anchor Digital can help you stay ahead of the game. Our strategy services help you gain clarity on what you want to communicate and then provide you with the best techniques for the task. We keep up to speed with the changes so that every time we launch a campaign, we back it up with a solid strategy. If you need to build your strategy from scratch, we help you identify your unique selling proposition (USP) and collect data from target demographics as well.
Anchor focuses on performance that covers all aspects of digital marketing, not just speed. Our omnichannel approach combines techniques like pay-per-click advertising, SEO and social media in order to increase clicks and conversions for your website and your brand.
If you want to stay on top of 2025’s marketing trends, get in touch with the Anchor team.
