In October 2024, LinkedIn introduced a new feature: post boosting for lead generation. This feature allows brands to turn their LinkedIn posts into targeted ads that reach new followers and increase their targeted engagement.
LinkedIn is the world’s largest professional networking site, with over one billion members spanning more than 200 countries and territories. People across the world use LinkedIn to find jobs, source opportunities and build professional connections, so it’s no surprise that brands can also use it to their advantage. 80% of business-to-business (B2B) leads come from LinkedIn. LinkedIn’s emphasis on professional credibility and straightforward communication makes it the ideal platform for building brand authority.
Setting up LinkedIn post boosting is simple: select the post, choose your budget and targeting options, complete your lead form template to capture prospect information and launch your campaign. Boosting is a simple way to gain followers and reach new audiences in just a few clicks. However, follow the best practices for boosting LinkedIn posts for the best possible results.
The Current Landscape of LinkedIn Ads
LinkedIn Ads is an online platform that allows businesses and advertisers to create ads and display them to the social network’s vast user base. It’s a powerful tool when used correctly. Four out of five LinkedIn members have the power to influence business decisions, and they also have double the buying power of typical online audiences. Like other forms of online advertising, LinkedIn Ads come in a variety of formats, including:
Sponsored content
Also known as ‘native ads,’ sponsored content shows up in your audience’s LinkedIn feed, with the label “promoted” used to distinguish it from standard content. Sponsored ads come in various forms, from single images to video and carousel ads.
Sponsored messaging
On LinkedIn, sponsored messages are personalised messages you can send directly to your target demographics. They resemble DMs but with call-to-action buttons or external website links.
Dynamic ads
Dynamic ads allow you to personalise individual campaigns at scale, tailoring them to build brand awareness, drive traffic, or achieve other goals.
Text ads
LinkedIn’s text-only ads couldn’t be clearer or simpler: just a headline, a description and (if you like) a small image.
LinkedIn’s advertising was already in a strong position. But with the new LinkedIn post-boosting feature now available worldwide in all languages on desktop and mobile, it’s the perfect time to make the most of what the LinkedIn landscape has to offer.
Best Practices When Boosting LinkedIn Posts
As long as you have page admin permission, you can turn an organic LinkedIn post into a paid ad with just a few clicks. Here are the best practices when boosting LinkedIn posts.
Have the right organic strategy
Building your page’s organic presence is a necessity before you begin any LinkedIn post boosting. Make sure your LinkedIn page has a logo, company overview and call to action (CTA). Maintain an active presence on your LinkedIn page and make sure you share regular news and updates. When you post regularly, you’ll be able to glean insights into which posts perform best with your target audience. When it comes time to choose a post to boost, you’ll only have to look back through the organic ones to find the most successful performers.
Pick the right objective
Knowing which action you want your audience to take makes it easier to optimise your ad for the right result. If you’re still making a name for yourself in the industry or you have news to announce, building brand awareness is your priority. You want as many eyes on your feed as possible. Your objective may also be to grow your followers through engagement or boost website conversions.
Use profile-based targeting
LinkedIn is a platform with high-targeting accuracy. Its members are motivated to keep their profiles updated and ensure that opportunities keep coming their way. You can pinpoint the exact kind of demographics you want to reach by targeting attributes or dimensions of members’ LinkedIn profiles, like industry or professional interests.
Target an optimal audience size
As LinkedIn has so many tools for audience targeting, one of the most common mistakes you can make is limiting yourself by making your criteria too precise. The ideal audience size for a post is 50K or more, and using too many targeting criteria can narrow your audience so that your post doesn’t reach its full potential.
Budget at least $25 per day
With LinkedIn, you can set your own daily budget and determine how long you want the boost to run. While every budget is unique, and you can boost a post for as little as $10 a day, LinkedIn recommends a minimum of $25 per day for the best possible results.
Schedule your boost post for 1-2 weeks
It’s important to give your posts time to reach their fullest potential. A minimum of one to two weeks should be enough to begin seeing the results you want.
Getting the Most Out Of Your Social Media Strategy
Social media marketing involves using platforms like Facebook, X (formerly Twitter), and Instagram to promote your brand and sell your offerings. A social media marketing strategy integrates these efforts with the overarching goals of your whole team and the business. When done right, a social media strategy increases brand awareness and engagement, helps build your brand name, and drives revenue.
Getting the most out of your social media strategy requires a multifaceted approach. The right platform can be different for different audiences, and there’s a skill to selecting the right site. Many brands could do more to optimise their profiles to ensure each profile reflects the nature of their businesses and to fill out all relevant information. Stay active on social media—you don’t have to be on there all day, but continually updating and optimising your content drives a higher level of engagement. Social sharing buttons make it easier for web users to share your content, further exposing your brand to new audiences.
Of course, rather than trying to juggle every aspect of a social media marketing strategy yourself, your easiest option is to enlist the help of a social media or creative marketing agency.
Boost Your Posts with Purpose with Anchor
Using our social media marketing strategies, Anchor Digital will boost your posts in an impactful way on the number one social networking website for pros: LinkedIn. We’ll work with our B2B clients to create tailor-made advertising campaigns that reach new qualified leads and business opportunities among LinkedIn’s half a-billion active users. We can maximise your boosted LinkedIn posts and get you measurable results on other popular platforms like Facebook, Instagram, and X (formally Twitter).
Boosted LinkedIn posts help drive traffic to your website, but it also takes a strong website to be able to achieve the conversions you want. Anchor’s approach to website performance focuses on more than just speed. We optimise a range of different factors, including pay-per-click advertising, and part of that is making sure your LinkedIn ads are fit to meet your business goals.
To truly get the most out of LinkedIn and your social media strategy as a whole, contact the Anchor team.
