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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 15, 2024
SEO
Our SEO Guide to Improving Your Ranking in Google Maps
This is our comprehensive guide on improving your ranking in Google Maps, including how to optimise your Google Business Profile and your site's local SEO.
August 13, 2024
SEO
Branded Vs Non-Branded Keywords: Which is Better?
Learn about branded and non-branded keywords. Find out which best suits your strategy and which targets users in the different stages of the marketing funnel.
August 8, 2024
SEO
The Role of Having an FAQ on a Webpage
Find out the role FAQs play on websites, including their impact on SERP ranking and how they can improve your website's UX to promote more conversions.
August 6, 2024
SEO
Our Guide to Building Topical Authority
Learn about topical authority, including what it is, how it impacts your ranking in search engines and how to build your own topical authority.
July 25, 2024
Strategy
Marketing Tactics for the Cost of Living Crisis
Discover marketing tactics to help you through the cost-of-living crisis, including its impact and tips for creating a marketing strategy during this time.
July 23, 2024
Marketing
The Importance of A/B Testing
Learn about A/B testing, including what it is, why and when you should do it and how. Find out how to start getting the results you want.
July 18, 2024
SEO
Risks of Offshore SEO: Is It Really Worth It?
Learn about the risks of offshore SEO, including how it can end up costing you more. Find out the benefits of outsourcing SEO closer to home.
July 16, 2024
SEO
What To Do After You've "Won" SEO
Discover what to do after you’ve reached position 1 in SERPs, including maintaining your position and why SEO needs to be continuous.
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