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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
January 21, 2025
Marketing
2025 Marketing Trends to Help You Get Ahead of the Curve
The trends that moved marketing through 2025, from AI search to first-party data, and how to tell which of them matter for a business like yours.
January 16, 2025
Strategy
Future Proof Marketing Content to Take Onboard in 2025
Some content ages within a month, some earns for years. See which formats hold their value, and how to build a library that keeps working for you.
January 14, 2025
Ecommerce
Why E-commerce Website Content is Critical to Your Success
Product copy, category pages and buying guides do the selling when nobody is in the room. See what e-commerce content needs to convert and to rank.
January 9, 2025
SEO
How to Check Keyword Rankings Accurately
Rank trackers disagree for a reason. Learn how to check keyword rankings accurately, which settings distort the numbers and what to trust in reporting.
January 7, 2025
Strategy
Business Goals vs Objectives: What's The Difference?
Goals set direction, objectives make it measurable. See the difference with examples, and how to write both so your marketing plan can be tracked.
December 26, 2024
Web Management
URL Best Practices to Keep Your Website Relevant
URL best practices that keep a site readable for people and crawlers: length, keywords, hyphens, parameters, and when changing a URL is worth the risk.
December 24, 2024
Marketing
Unsuccessful Marketing Campaigns Your Business Can Learn From
Campaigns that misread the room, misjudged the tone or over-promised. See what went wrong in each, and the checks that would have caught it early.
December 19, 2024
Marketing
Hyper Personalisation Marketing Explained
Hyper-personalisation uses live data to tailor each interaction. See what it takes to run, where it lifts results, and when it starts to feel intrusive.
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