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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
December 17, 2024
SEO
Dealing with SEO Emergencies: Solving SEO Problems
Traffic gone overnight? Work through the likely causes in order: indexing, redirects, penalties and platform changes. A triage guide for SEO problems.
December 12, 2024
Strategy
Cost Per Acquisition: What It Is and How to Optimise It
How to calculate CPA properly, what a healthy number looks like against your margin, and the levers that reduce it without shrinking your volume.
December 10, 2024
Social media
Boosting LinkedIn Posts: Best Practices
When boosting a LinkedIn post is worth it, which posts deserve budget behind them, and the settings to check first so the spend reaches the right people.
December 5, 2024
Marketing
Challenges of Marketing in an Economic Downturn
Budgets shrink and buyers hesitate. See which channels hold up in a downturn, what to cut last, and how to keep demand warm until spending recovers.
December 3, 2024
Ecommerce
Holiday Marketing Tips: How to Stand Out
Every inbox is crowded in December. See how to plan holiday campaigns early, differentiate the offer, and carry that momentum into the new year too.
November 28, 2024
Social media
Social Media and Its Role in Building Consumer Trust
Trust is earned in public now. See how social proof, responsiveness and consistency across social media shape whether people buy from you at all.
November 26, 2024
SEO
How to Improve Your On-Page SEO
Work through titles, headings, content depth, internal links and images in order. A repeatable on-page SEO process you can run on any page you own.
November 21, 2024
Marketing
First-Party Data Strategy: How to Use First-Party Data in Marketing
Owned data beats rented data. See how to build a first-party data strategy: what to collect, how to earn consent, and where it improves your targeting.
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