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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 18, 2025
Marketing
How to Create Emotional Connection in Marketing
People justify with logic and decide with feeling. See how to build genuine emotional connection into messaging without slipping into sentimentality.
February 13, 2025
Design
Branding and Web Design Trends Appearing in 2025
The branding and web design directions that gained ground through 2025, from bolder type to quieter interfaces, and which ones are worth adopting.
February 11, 2025
Marketing
Creating Marketing Plans That Work in 2025
Most plans die inside a slide deck. See how to write a marketing plan with owners, budgets and measurement attached, so the work actually happens.
February 6, 2025
SEO
Are People Clicking Links In AI-Featured Snippets?
AI summaries cite sources, but do those citations earn visits? See what the click data suggests, and how to value a mention against an actual click.
February 4, 2025
Social media
Meta Ending Fact Checking: What Does It Mean For Brands?
Meta stepped back from third-party fact-checking. See what that changes about brand safety, misinformation risk, and where your ads may end up sitting.
January 30, 2025
SEO
2025 SEO Trends to Keep an Eye Out For
The SEO shifts that defined 2025: AI answers, zero-click results, topical authority and stricter quality signals. See which ones still shape strategy.
January 28, 2025
Marketing
Technographic Segmentation: What Is It? How Can You Benefit From It?
Technographic segmentation groups buyers by the tools they already use. Learn how to gather the data, when it beats demographics, and how to act on it.
January 23, 2025
Marketing
Why You Should Avoid Using AI for Marketing in 2025
AI speeds up production and flattens voice. See where it genuinely helps, where it damages brand and rankings, and how to set boundaries for your team.
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