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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 18, 2025
Social media
Facebook Ads Vs Boosted Posts: Which Is Better?
Boosting is quick, Ads Manager gives you control. Compare targeting, objectives and cost, and see which suits the result you are actually chasing.
March 13, 2025
Branding
Brand Refresh Vs Rebrand: Knowing When and How to Evolve
A refresh updates how you look, a rebrand changes who you are. Compare cost, risk and timing, and see the signals that point clearly to each option.
March 11, 2025
SEO
Science of Writing Headlines That Convert
Headlines decide whether the rest gets read. See the structures that reliably earn clicks, what testing shows, and the clichés to leave behind now.
March 6, 2025
SEO
How Mobile-First SEO Can Help You Reach New Audiences
Google indexes the mobile version of your site. See what mobile-first SEO requires, what tends to break on small screens, and how to test it properly.
March 4, 2025
Branding
The Importance of Colour Psychology in Branding
Colour carries meaning before a word is read. See how palettes shape perception, how context changes it, and how to choose colours with real intent.
February 27, 2025
Strategy
The Secret to Creating a Memorable Branding Strategy
Memory is built on repetition and distinctiveness. See how to make a brand easy to recall, and which assets are worth defending for the long haul.
February 25, 2025
SEO
The Benefits of Voice Search Optimisation
Optimising for voice sharpens your content for everyone. See what you gain from conversational phrasing, clear answers and strong local data. Start here.
February 20, 2025
Strategy
Our Guide to Organic Advertising Strategies
Organic strategies that keep working after the budget stops: search content, social, email and community, and how to sequence them. A practical guide.
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