Web design and branding matter. Your website’s design is the first thing visitors notice, and a thoughtfully crafted one creates a better first impression. Your branding is the personality, identity and values of your company, and those choices determine how the public feels about you.
There are some aspects of design that will always be relevant, like fast website loading speeds and user-friendly navigation. Yet the industry is constantly changing as new styles come in and go out of fashion. Keeping on top of the 2025 web design trends shows that you understand the public’s evolving tastes and what your potential customers are looking for. These trends will still give you space to assert your individuality and your own unique brand identity and often give you a new framework in which to do so.
Branding trends don’t have to be a hassle to follow. In fact, they can do your own brand a world of good. You can use trends to spotlight your brand’s identity, reinforce your brand positioning and increase your visibility. Anchor Digital can help you use the 2025 branding trends to your advantage.
As a creative marketing agency, Anchor has helped many purpose-driven brands succeed in a competitive marketplace while staying true to what makes them unique. This article is the Anchor guide to the web design and branding trends of 2025, including what’s in and what’s out.
Up-and-Coming Design Trends of 2025
Branding Trends
Here are just a few 2025 branding trends to watch out for this year and to incorporate into your own approach.
AI search results
AI-featured snippets are replacing the previously featured snippets at the pinnacle of Google search results. Unlike their predecessors, these generative snippets draw on a variety of sources to provide detailed answers to users’ questions. Brands need to continue to ensure their content is relevant to human readers and optimised for mobile and voice search, as ranking in AI search results helps to build brand authority and increase conversions.
Community focus
For brands and marketers, building communities takes precedence over more traditional marketing efforts in 2025. Building a brand community increases brand awareness and loyalty, makes it easier to research your ideal customers and gives you direct access to your target demographic. From social media to forums, there are many different platforms you can use, and having a community space gives you access to user-generated content (UGC), a cost-effective way to build authenticity.
Environmental and social responsibility
Driven by concern about climate change and social justice, consumers increasingly expect brands to take a sustainable and humane approach to business. This approach has to be authentic, as social media has made it easier for consumers to call out “greenwashing” and bad business practices. Sustainability is something you can infuse into your whole approach to business in a number of ways, from opting for environmentally friendly production to working with local supply chains.
Hyper-personalised customer experiences
Consumers have always preferred a personalised approach. Yet hyper-personalisation, leveraging AI and data analytics, is one of the biggest branding trends of 2025. This approach is about providing web users and potential customers with the most individualised experience possible. Using hyper-personalisation tools correctly enables you to send the right message to the right customer at exactly the right time.
Realism
Marketing has long been associated with setting unrealistic expectations, while social media displays carefully curated snapshots of life that edit out the hard and messy parts. Injecting real-life imagery or showing an unfiltered look behind the scenes of your brand can help you come across as more trustworthy and authentic at a time when people are sceptical of overly polished presentations.
Web Design Trends
Advancements in technology have impacted web design trends in 2025, and some of what was hot in 2024 is no longer trending. Some of the top 2025 web design trends include:
Meaningful interactions
A slick-looking, attention-grabbing website is no longer enough. Customers are seeking meaningful interactions to inspire them to return. The more personalised (and purposeful) these experiences are, the better. There are several ways to achieve this more dynamic experience through the right micro-interactions and features.
Custom graphics
The right images give extra life and vitality to your website, your social media posts and your blog posts. Custom photos or illustrations in the style of your brand are a lot more effective than generic-style or AI-generated pictures.
Minimalism
While minimalism has been in fashion for a while, that too is going through a transitional period. Much like the kind you see in print magazines, white space is making its way back to websites, where it prevents a “busy” look and helps readers’ eyes flow effortlessly down the page. In response to the too-slick look of AI, some designers are embracing a slightly more rough-around-the-edges aesthetic to make an impact.
Increased UX/UI focus
User experience (UX) and user interface (UI) are always important, but it’s more important than ever for your UX to be on point if you want to stand out in 2025. Essential UX features include fast page loading speed, little to no clutter and easily scannable SEO content. You can improve the user interface by removing distracting elements and providing features like image captions and video transcriptions.
New colour trends
When it comes to colour, 2025 web design trends include soft blues, teals and greys for information and backgrounds and bold, warm colours for the call-to-action (CTA).
Outdated Design Choices in 2025
Sometimes, the time comes to move on, even for some previously popular design concepts. A few design choices it’s time to leave in the past include:
Stock images
Cookie-cutter stock photos and soulless AI-generated images won’t cut it anymore if you want your site to stand out. Opt for well-shot (or well-illustrated) original images instead.
Flat designs
Although minimalism will remain popular, flat, single-layered designs without depth or detail are falling by the wayside in favour of more layered approaches.
Saturated backgrounds
Clean and intuitive user interfaces are replacing busy, noisy and brightly coloured backgrounds on many websites, making for a more relaxed user experience.
Neon palettes
While it depends on the product and context, many brands opt for natural, muted hues over bright neon backgrounds to create a sense of earthiness and sustainability.
The obvious
Apple may have an apple as its logo, but often, being too obvious and literal just makes you blend in rather than stand out. It’s often better to stretch your imagination and your audience’s expectations to make an impression.
Design That Engages With Anchor Digital
If you’re looking for a web design agency that stays on top of trends and developments while keeping timeless principles and your distinctive brand identity top of mind, that’s the Anchor Digital approach.
Our first-class team includes creatives who conceive powerful content and designers who make it appealing to the eye. We pay attention to both user experience UX and UI with clean customer pathways and embedded analytics. Our aesthetically appealing web design uses state-of-the-art tools, programs and techniques for better conversions, speed and useability.
When it comes to brand design, consistency is crucial, and Anchor can help you craft an authentic brand identity that tells a compelling story no matter what the trends bring. We’ll conduct in-depth research into your ideal target demographics, help you develop a genuine tone of voice and help you position yourself as a leader in your field.
To find out more about our services, including how we can help you use the 2025 web design trends to your advantage, contact the Anchor team.
