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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
October 8, 2018
Web Management
Website Maintenance - What’s Involved?
What website maintenance covers month to month: updates, backups, security patches, speed checks and content fixes. See what happens when you skip it.
August 15, 2018
Social media
Facebook Ads Basics
Campaign objectives, audiences, budgets and creative, explained from scratch. The Facebook ads basics you need before you spend a dollar on Meta.
August 13, 2018
CRO
5 Tips for a Successful eCommerce Store
Practical tips for online retailers: sharpen your product pages, reduce checkout friction, be upfront on shipping, and give people a reason to return.
August 3, 2018
Web Design & Development
Confused About Wireframes? Discover Why They Are Necessary For Your Website!
Wireframes settle layout and priority before design begins. See what they include, how detailed to make them, and why they save time on a web build.
July 27, 2018
SEO
The 5 Fundamentals of SEO and Website Optimisation
The five SEO fundamentals every site needs before tactics: crawlability, keywords, content, links and technical health. Start with what moves rankings.
February 8, 2018
Google Ads
Display Marketing 101 : How to Drive Traffic Through Engagement
Comments, shares and replies do more than flatter your reach. See how genuine engagement feeds traffic, and the habits that keep an audience returning.
October 20, 2017
Social media
The Power Of Influencer Marketing
Recommendations outperform ads because trust transfers. See why influencer marketing works, which partnerships pay off, and how to measure the return.
October 6, 2017
Social media
Simple Yet Effective Methods To Successfully Market Your eCommerce Site
Search, paid, email and social each play a different role for an online store. See how to sequence them, and where a new store should spend money first.
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