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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
May 3, 2019
SEO
Keeping Up With SEO in 2019
A look back at the 2019 SEO landscape, from BERT to mobile-first indexing and E-A-T, and which of those changes still influence how sites rank today.
April 24, 2019
Social media
Analysis of Social Media in 2019
Platform usage, content formats and audience behaviour, examined together. See what the numbers said, and which of those patterns still hold up today.
April 10, 2019
Marketing
The Evolution Of Marketing -Let's Dive Right In
From print and broadcast to search, social and AI. Trace how marketing evolved, and which principles have survived every change in the channel mix.
April 8, 2019
Marketing
The 2019 Video Marketing Strategy
How to plan video that earns its production cost: formats by platform, the story structures that hold attention, and how to measure past view counts.
April 2, 2019
Google Ads
A Google AdWords Crash Course: What Newbies Need To Know
New to Google Ads? Start with how the auction works, what quality score changes, and which settings quietly drain a small budget. A beginner's crash course.
March 29, 2019
Marketing
Climb To Success With A Social Media Calendar
A calendar turns scattered posting into a plan. See how to build one you can sustain, how far ahead to work, and where to leave room for reacting.
March 11, 2019
Social media
Pro Business Tips For LinkedIn
Profile detail, posting rhythm, employee advocacy and comments. Practical LinkedIn tips that build reach for a business with no paid promotion at all.
October 19, 2018
Marketing
Everything You Need To Know About The Basics Of Logo Design
What makes a logo work at any size: simplicity, contrast, versatility and meaning. See the process, the file formats you need, and the traps to avoid.
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