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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
June 21, 2019
CRO
What Is CRO and Why Do You Need It?
Conversion rate optimisation turns the traffic you already have into enquiries. See what CRO involves, which tests are worth running, and how to measure it.
June 13, 2019
SEO
How to Optimise Your Keywords
Choosing keywords is only the start. See how to place them naturally, match search intent, avoid overlap between pages, and review performance monthly.
June 5, 2019
Marketing
Five Digital Marketing Campaigns That We Can Learn From
Five campaigns worth studying, what made each one work, and the transferable idea behind them that suits a far smaller budget than the original had.
May 28, 2019
Design
Importance of Creating a Strong Brand Identity
A strong brand identity makes you recognisable and easier to trust. See the elements it needs, and what happens commercially when they are missing.
May 22, 2019
Social media
Investing in Facebook Marketing 2019 Update
What a Meta budget actually buys now, how the costs have shifted, and how to judge whether Facebook marketing still earns its place in your channel mix.
May 20, 2019
Marketing
Key Components of a Marketing Agency
Strategy, creative, media, content and account management. See how the parts of a marketing agency fit together, and what to ask before you engage one.
May 15, 2019
Marketing
How To Stay Inspired as a Digital Creative
Creative work dries up without input. Here is how designers and marketers refill the well, beat creative block, and keep producing original ideas.
May 10, 2019
Marketing
Marketing Related Movies to Keep You Inspired!
Films about advertising, persuasion and ambition worth watching, what each gets right about the industry, and which to skip. Pick your next one here.
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