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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 23, 2019
Social media
The Ultimate Guide to Boosting Your Small Business With Social Media
A practical social media plan for a small team: choosing platforms, planning content you can sustain, and turning followers into paying customers.
August 19, 2019
Marketing
Ethical Guidelines. Are You Compliant?
Australian advertising carries real rules on claims, privacy and disclosure. See which guidelines apply to your marketing, and how to audit compliance.
August 2, 2019
Social media
Trending: Ethical Brands and Socially Responsible Marketing
The brands earning loyalty through genuine commitments, how they communicate them, and the difference between real substance and a campaign claim.
July 26, 2019
Social media
The Trials and Triumphs of Facebook and Google
Two companies that reshaped advertising, the scandals and rulings along the way, and what their dominance means for where you place your budget now.
July 19, 2019
Marketing
The Origins of Marketing and Advertising
From market stalls to mass media, trace the origins of marketing and advertising, and the ideas from each era that still shape campaigns you run today.
July 10, 2019
Marketing
What Makes A Powerful Advertisement?
The ingredients behind ads people remember: a single clear idea, tension, proof and a reason to act. See what separates strong work from expensive noise.
July 5, 2019
Marketing
Breaking Into The Marketing Industry
No experience yet? See which skills agencies actually hire for, how to build a portfolio without clients, and how to make a junior application stand out.
June 26, 2019
Social media
The Death of Creativity as Platforms Copy Each Other
Every app now has short video and stories. See what feature copying does to creative work, and how brands stand out when formats all look identical.
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