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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
October 21, 2019
Marketing
10 Powerful Tips To Blitz Your Email Marketing Campaign
Subject lines, timing, segmentation, design and testing. Ten practical email marketing tips to lift your opens, clicks and the revenue behind them.
October 17, 2019
SEO
The Worst SEO Mistakes You Can Make And How To Avoid Them
Thin content, bought links, blocked pages and ignored intent. The SEO mistakes that do lasting damage, and the checks that stop each one happening.
October 4, 2019
Marketing
Is Cold Calling Outdated? Think Again.
Cold calling still works in some industries and fails badly in others. See where it earns its keep, and how to pair it with digital demand generation.
September 27, 2019
Marketing
Client Acquisition Strategies
Referrals only take you so far. Compare inbound, outbound and partnership client acquisition strategies, and build a pipeline you can actually predict.
September 20, 2019
Marketing
Crafting The Perfect Pitch
A pitch is a story with evidence behind it. See how to structure one, what clients actually listen for, and the habits that make you the memorable option.
September 6, 2019
Marketing
Top Industry Chicks We Should All Know
Marketers, founders and creatives whose work shaped the industry, what each of them built, and the ideas from their careers still worth borrowing today.
September 4, 2019
Strategy
Chrome Extensions That Will Improve Any Social Media Strategy
Extensions our team keeps installed for scheduling, research, design and reporting, plus what each one saves you in a normal week of social work.
August 30, 2019
Social media
The Power Social Media has for Awareness, Social Movements and Change.
How movements use social platforms to organise and shift opinion, why some campaigns spread and others stall, and what brands should know before joining.
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