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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
January 10, 2020
Design
How Rebranding a Business Can Be A Successful Marketing Strategy
Rebranding can reset how a market sees you, or waste a year. See what makes a rebrand pay off, the risks to plan for, and how to bring customers with you.
December 23, 2019
SEO
A Practical SEO Guide For Smart Marketers
Skip the theory. A practical SEO guide covering what to prioritise, how to brief writers and developers, and how to report progress that means something.
December 12, 2019
SEO
Effective Keyword Analysis: Actionable Tricks That Really Work
Move past volume and difficulty. See how to read the SERP, judge real intent, spot easy wins, and map keywords to pages that can actually rank for them.
November 29, 2019
Web Design & Development
Must-Do UX And UI Strategies For Effective User-friendly Web Design
The UX and UI decisions that make a site feel effortless: hierarchy, navigation, feedback and accessibility. A checklist to run over your own design.
November 27, 2019
Web Design & Development
Everything You Need To Know About Wireframes, Mockups and Prototypes In Modern Web Design
Three stages, three purposes. See what each artefact is for in a web project, how much detail each needs, and where teams waste time confusing them.
November 20, 2019
Web Design & Development
Read Between The Lines: Why Legibility And Readability Is Essential For UX
Legibility and readability decide whether people finish reading. See the type, spacing and contrast choices that make an interface easy on the eye.
November 8, 2019
Web Design & Development
Top 5 Graphic Design Tools We Can't Live Without
The five graphic design tools our designers use daily, what each is genuinely good at, and where a cheaper alternative will do the job just as well.
October 28, 2019
SEO
Amp Up Your SEO Ranking With These Simple Google Analytics Tips
Use GA4 to find the pages worth improving: engagement, landing page trends and conversion paths, and how each signal points to your next SEO fix.
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