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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 13, 2020
Marketing
As Good As New: 5 Easy Ways to Repurpose Blog Content
One article can become a video, a carousel, an email and a talking point. Five ways to repurpose blog content without publishing the same thing twice.
March 11, 2020
Marketing
How to Master Spotify Advertising And Get Your Message Heard
Audio ads reach people who are not looking at a screen. See how Spotify targeting works, what an audio script needs, and how to measure it properly.
February 27, 2020
Marketing
Voice Search and the Future of SEO
Where voice search is heading and what it means for your search strategy: conversational queries, smart speakers and the formats assistants prefer.
February 26, 2020
Marketing
An In-depth Marketing Guide To Generational Targeting
Boomers to Gen Z buy differently and search differently. See how to segment by generation without stereotyping, and which channels reach each group.
February 7, 2020
Social media
Why Altruism Should Be Part of Your Social Media Strategy
Giving something away builds more goodwill than another promotion. See how generosity works on social, and how to keep it sincere rather than staged.
January 31, 2020
SEO
How On And Off Page SEO Drive Traffic
On-page work earns relevance, off-page work earns trust. See how the two combine to grow organic traffic, and which one to strengthen first on your site.
January 30, 2020
SEO
Off-Page Ranking Factors That Convert
Links, mentions, reviews and citations all feed rankings. See which off-page signals move local and commercial terms, and how to earn them honestly.
January 15, 2020
Marketing
Landing Pages: The Ultimate Call-To-Action
One page, one job. See how to structure a landing page around a single action, what to cut, and which elements consistently lift conversion rates.
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