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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 25, 2020
Web Design & Development
The Top 9 Obvious And Not So Obvious Reasons To Re-Design Your Website
Faced with a huge website redesign task but still unsure whether it’s worth the hassle? Learn how simple changes can have a big impact on your business and what your team needs to consider before beginning a website redesign project.
March 20, 2020
Web Design & Development
Why Be #1 When You Can Be #0? How To Boost Your Google Ranking
How to Rank For Position 0 And Become a Featured Snippet on Google If you are looking to grow your business, you know that prime real estate in the Google search results is highly competitive.
March 13, 2020
Marketing
As Good As New: 5 Easy Ways to Repurpose Blog Content
We all know the rule: Every twenty years, what was old is new again and fashion trends repeat themselves. Luckily, we don’t have to wait two decades to come full circle on blog content.
March 11, 2020
Marketing
How to Master Spotify Advertising And Get Your Message Heard
In 2019, Spotify counted 271 million active users worldwide. An audience that has long been neglected by marketers is now moving into the spotlight thanks to Spotify’s self-serve advertising platform Spotify Ad Studio.
February 27, 2020
Marketing
Voice Search and the Future of SEO
Google revolutionises the ways in which we access information and found its way into our everyday language. Who hasn’t replied to a question with “just google it”, yet?
February 26, 2020
Marketing
An In-depth Marketing Guide To Generational Targeting
As marketers, we have to find ways to group our target market. Trying to gain the attention of our targets, it helps immensely if we understand how they tick and what motivates them to make a purchase decision.
February 7, 2020
Social media
Why Altruism Should Be Part of Your Social Media Strategy
Seventeen million hectares of land has burnt across Australia. There have been 28 fatalities. Approximately 6,000 buildings have been destroyed. One billion animals have been lost.
January 31, 2020
SEO
How On And Off Page SEO Drive Traffic
There has been a lot of talk about search engine optimisation (SEO) and how it can help in driving traffic to your website.
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