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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
May 22, 2019
Social media
Investing in Facebook Marketing 2019 Update
What a Meta budget actually buys now, how the costs have shifted, and how to judge whether Facebook marketing still earns its place in your channel mix.
May 20, 2019
Marketing
Key Components of a Marketing Agency
Strategy, creative, media, content and account management. See how the parts of a marketing agency fit together, and what to ask before you engage one.
May 10, 2019
Marketing
Marketing Related Movies to Keep You Inspired!
Films about advertising, persuasion and ambition worth watching, what each gets right about the industry, and which to skip. Pick your next one here.
April 8, 2019
Marketing
The 2019 Video Marketing Strategy
How to plan video that earns its production cost: formats by platform, the story structures that hold attention, and how to measure past view counts.
April 2, 2019
Google Ads
A Google AdWords Crash Course: What Newbies Need To Know
New to Google Ads? Start with how the auction works, what quality score changes, and which settings quietly drain a small budget. A beginner's crash course.
March 29, 2019
Marketing
Climb To Success With A Social Media Calendar
A calendar turns scattered posting into a plan. See how to build one you can sustain, how far ahead to work, and where to leave room for reacting.
October 19, 2018
Marketing
Everything You Need To Know About The Basics Of Logo Design
What makes a logo work at any size: simplicity, contrast, versatility and meaning. See the process, the file formats you need, and the traps to avoid.
August 15, 2018
Social media
Facebook Ads Basics
Campaign objectives, audiences, budgets and creative, explained from scratch. The Facebook ads basics you need before you spend a dollar on Meta.
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