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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
July 26, 2019
Social media
The Trials and Triumphs of Facebook and Google
Two companies that reshaped advertising, the scandals and rulings along the way, and what their dominance means for where you place your budget now.
July 19, 2019
Marketing
The Origins of Marketing and Advertising
From market stalls to mass media, trace the origins of marketing and advertising, and the ideas from each era that still shape campaigns you run today.
July 10, 2019
Marketing
What Makes A Powerful Advertisement?
The ingredients behind ads people remember: a single clear idea, tension, proof and a reason to act. See what separates strong work from expensive noise.
July 5, 2019
Marketing
Breaking Into The Marketing Industry
No experience yet? See which skills agencies actually hire for, how to build a portfolio without clients, and how to make a junior application stand out.
June 26, 2019
Social media
The Death of Creativity as Platforms Copy Each Other
Every app now has short video and stories. See what feature copying does to creative work, and how brands stand out when formats all look identical.
June 21, 2019
CRO
What Is CRO and Why Do You Need It?
Conversion rate optimisation turns the traffic you already have into enquiries. See what CRO involves, which tests are worth running, and how to measure it.
June 13, 2019
SEO
How to Optimise Your Keywords
Choosing keywords is only the start. See how to place them naturally, match search intent, avoid overlap between pages, and review performance monthly.
June 5, 2019
Marketing
Five Digital Marketing Campaigns That We Can Learn From
Five campaigns worth studying, what made each one work, and the transferable idea behind them that suits a far smaller budget than the original had.
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