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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 27, 2020
Marketing
Web Accessibility: Have You Ticked All the Boxes?
Accessibility widens your audience and lowers your legal risk. See the WCAG basics, the checks to run on your own site, and the fixes that matter most.
August 11, 2020
Marketing
How to Rebuild Customer Trust After a Setback
Own it, explain it, fix it, then prove it. A practical sequence for rebuilding customer trust after a failure, and the communication mistakes to avoid.
July 25, 2020
Social media
7 Clever Ways Social Media Can Help You Nurture Long Term Customer Loyalty
Loyalty is built between purchases. Seven ways to use social media for retention: community, service, recognition, and content people return for.
July 19, 2020
Design
How Your Customers Can Help You Social Proof Your Brand
Reviews, case studies, testimonials and user content all reduce hesitation. See how to gather social proof, and where to place it so it does the work.
July 13, 2020
Web Management
How to Build Better Brands With Relationship Marketing
Retention beats constant acquisition. See how relationship marketing works, which touchpoints matter most, and how to measure loyalty over real time.
July 1, 2020
Marketing
Successfully Marketing Your Restaurant Post COVID-19 And Re-opening To The Public
Bookings, local search, reviews and social. See how restaurants rebuilt custom after reopening, and which of those tactics still fill tables today.
July 1, 2020
Ecommerce
The Most Common Email Marketing Mistakes to Avoid
Bought lists, weak subject lines, sending too often and no segmentation. See the email marketing mistakes that hurt deliverability, and how to fix each.
June 26, 2020
Social media
Measuring Email Marketing Performance to Improve Engagement
Opens are unreliable now. See which email metrics actually indicate engagement, how to read them together, and what to change when they start slipping.
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