News & insights

“Someone please explain Google AdWords campaign in plain English.” We hear that a lot from our new clients. If this sounds like you, you’ve landed at the right place. Well Googled!

The growth in our industry is incredible; keeping on top of rapidly developing trends is an important task for all designers. The many talented designers with the ability to evangelize beyond current crazes will continue to lead the way in the evolution of design.

In the digital arena it’s important to keep on your toes and re-evaluate site optimisation tactics regularly. But for now, here’s how I’m going to get started at optimising my site.

As with any great couple, the King and Queen are strong and influential leaders in their own right. When they’re working together as a team, they’re an unstoppable force, growing their loyal followers, building their empire and producing little princes and princesses to strengthen their reign.

When I sat down to write this article it occurred to me that one day digital marketing as I know it now will be obsolete. My current skills no longer needed, my product no longer required.

Just when you think you’ve got it nailed, Google updates their organic search ranking algorithms to keep us all on our toes. How do we respond to these potentially strategy shattering, system altering mind-bending SEO updates?

Good social marketing requires you to Plan, Research, Entertain, Schedule, Share, Understand, React and Engage often before you’ve even had breakfast. Even seasoned pros and experts are frequently overwhelmed by the rapid growth and seamlessly endless marketing possibilities.

Don’t write off the smaller up and coming sites, you might pioneer a new strategy and be one of the first businesses to capitalize on the next big thing in social media.