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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 11, 2020
Marketing
How to Rebuild Customer Trust After a Setback
Own it, explain it, fix it, then prove it. A practical sequence for rebuilding customer trust after a failure, and the communication mistakes to avoid.
July 25, 2020
Social media
7 Clever Ways Social Media Can Help You Nurture Long Term Customer Loyalty
Loyalty is built between purchases. Seven ways to use social media for retention: community, service, recognition, and content people return for.
July 13, 2020
Web Management
How to Build Better Brands With Relationship Marketing
Retention beats constant acquisition. See how relationship marketing works, which touchpoints matter most, and how to measure loyalty over real time.
July 1, 2020
Marketing
Successfully Marketing Your Restaurant Post COVID-19 And Re-opening To The Public
Bookings, local search, reviews and social. See how restaurants rebuilt custom after reopening, and which of those tactics still fill tables today.
July 1, 2020
Ecommerce
The Most Common Email Marketing Mistakes to Avoid
Bought lists, weak subject lines, sending too often and no segmentation. See the email marketing mistakes that hurt deliverability, and how to fix each.
June 13, 2020
Marketing
How To Create Click-worthy Automated Emails
Automation only pays if people open it. See how to write triggered emails that feel timely, personal and worth the click, and what to test on them first.
May 27, 2020
Marketing
Essential Questions to Ask Every New Digital Marketing Client
The onboarding questions that prevent surprises: goals, margins, history, approvals and definitions of success. A list to run through on the first call.
May 21, 2020
SEO
Responding to Negative Customer Feedback Online
A calm, public reply can win more trust than a perfect record. See how to respond to negative reviews, what to never say, and when to take it offline.
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