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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 9, 2021
Marketing
Influencer Marketing 101: The Most Common Mistakes Brands Make
The influencer marketing mistakes brands repeat: wrong fit, vague briefs, no disclosure, no measurement. See how to avoid each before you sign anyone.
August 2, 2021
Marketing
CSS Basics: How A Programming Language Can Make or Break Your Web Design And Development
A plain introduction to CSS for marketers and designers: what it controls, how it affects load speed and accessibility, and why messy CSS costs you.
July 18, 2021
Marketing
An Online Marketer’s Guide to KPMG’s 6 Pillars of Customer Experience
The six pillars of customer experience explained for marketers, with practical ways to apply each one across your website, service and communications.
July 15, 2021
Marketing
The Reasons Why Page Load Speed Has A Huge Impact On Your Marketing Efforts
Slow pages cost you rankings, ad quality scores and conversions at once. See what causes the delay, and which speed fixes return most for the effort.
July 1, 2021
Strategy
How to Optimise Your Marketing Strategy in a Post COVID-19 World
Buying habits shifted and never fully shifted back. See which changes stuck, what to rethink in your strategy, and where the new demand actually sits.
June 17, 2021
Web Design & Development
How Does Website Navigation Affect The User Experience
Navigation decides whether people find what they came for. See the structures that work, the patterns that confuse, and how to test yours with users.
June 17, 2021
Marketing
The Ins and Outs of Cross-Platform Development in 2021
One codebase across iOS, Android and web sounds efficient. See where cross-platform development delivers, where native still wins, and what it costs.
March 28, 2021
SEO
What’s a Sitemap? And Why Are Sitemaps Important For SEO?
What a sitemap is, how Google uses it, and why a clean XML sitemap helps your pages get crawled and indexed faster. Includes what to leave out of yours.
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