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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 28, 2021
SEO
How to Avoid SEO Damage During Website Redesign
A redesign can wipe out years of rankings. See the URL, content and redirect steps that protect your organic traffic before, during and after launch.
September 13, 2021
Marketing
The Power Of Visuals As A Content Marketing Tool
Images and video carry meaning faster than copy. See where visuals lift comprehension and sharing, and how to produce them without a studio budget.
August 29, 2021
Marketing
Instagram Reach At All Time Low: Is The Social Media Giant Past Its Prime?
Organic reach keeps falling while ad costs rise. See what is driving the decline, whether Instagram still earns effort, and how to adapt your posting.
August 25, 2021
Social media
Tips On Breaking Your Social Media Creativity Block
When the content well runs dry, structure helps more than inspiration. See the prompts, formats and habits that get ideas moving on your accounts again.
August 22, 2021
Web Design & Development
Google Adwords Vs. Google Adsense: What Are The Differences And Commonalities?
One spends money to get traffic, the other earns money from it. Compare Google Ads and AdSense, and see which one fits what you are trying to achieve.
August 12, 2021
Social media
Why Are Micro-Influencers So Effective?
Smaller audiences often mean higher trust and cheaper collaboration. See where micro-influencers outperform big names, and how to pick the right ones.
August 9, 2021
Marketing
SEO 101: How To Nail Search Intent For Organic Search Results
Rankings follow intent, not keywords. Learn the four intent types, how to read a SERP for signals, and how to reshape a page that targets the wrong one.
August 9, 2021
Marketing
How To Choose The Right SEO Agency For Your Business
The questions that separate a good SEO agency from an expensive one: reporting, deliverables, contract terms, and the red flags worth walking away from.
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