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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
January 18, 2021
Branding
How Inconsistent Branding is Damaging Your Brand
Different logos, tones and colours across channels erode recognition. See the cost of inconsistent branding, and the guardrails that keep a team aligned.
January 17, 2021
Marketing
How To Use Push Marketing To Your Advantage
Push marketing takes the message to the audience. See which tactics still work, how it pairs with pull marketing, and when it starts to annoy people.
December 23, 2020
Web Design & Development
Glassmorphism: UI Design Trend for 2021?
Frosted layers, depth and transparency. See how glassmorphism works, where it helps an interface, and the accessibility problems it can introduce.
December 10, 2020
Marketing
Company Culture: How to Reduce Workplace Distractions and Boost Employee Morale
Constant pings and open-plan noise cost focus. See how teams reduce workplace distractions and lift morale without banning everything. Practical ideas.
November 20, 2020
Marketing
Black Friday Marketing Mistakes to Avoid
Discounting too early, forgetting stock limits, ignoring returning customers. See the Black Friday mistakes that cost margin, and how to plan around them.
November 19, 2020
Marketing
Get the Scoop on the New Google Analytics 4 Update
GA4 replaced sessions with events and rewrote the reports. See what changed, which metrics no longer mean what they did, and where to look instead.
November 5, 2020
Ecommerce
Listen up! Here’s How To Start Your Own Podcast
Gear, format, recording, editing and getting listed. A practical guide to starting a podcast, plus how to build an audience once episodes are live.
November 5, 2020
Marketing
Marketing Podcasts For Your Daily Commute
Podcasts our team actually finishes: strategy, branding, SEO and paid media shows worth your drive time, and what each one is best for. Take your pick.
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