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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
December 14, 2021
Marketing
Make a Statement: How to Build to the Visual Components of Your Brand Identity
Logo, colour, type, imagery and layout all carry meaning. See how to build a visual identity that holds together across every channel you appear on.
December 13, 2021
Marketing
Everything You Need to Know About Algorithms as a Digital Marketer
Search, social and ad platforms all rank content by algorithm. See what they reward, what they ignore, and how to plan campaigns that work with them.
December 7, 2021
SEO
Target Audiences and SEO: The Ultimate Combo for Site Optimisation
Keyword data tells you what people search, audience research tells you why. Combine the two so your pages match intent and convert the visits you earn.
November 23, 2021
Marketing
Google Algorithm Updates and Their Potential to Influence your Marketing Success
Algorithm updates move more than rankings. See how they ripple through traffic, leads and ad performance, and how to plan marketing that absorbs them.
November 21, 2021
Marketing
The Powerful Potential Behind Facebook Ads
Facebook still reaches almost three billion people. See what its ad platform does well, where budgets get wasted, and how to build a campaign that pays.
November 8, 2021
Marketing
Soft Skills: Success is More than What you Know
Communication, judgement and adaptability decide careers as much as technical skill does. See the soft skills that matter most, and how to build them.
October 12, 2021
Marketing
Your Guide to Choosing the Best Domain Name for Your Business
A domain name has to be memorable, brandable and easy to say out loud. See the rules worth following, the extensions to weigh up, and the traps to skip.
October 12, 2021
Marketing
How to Choose the Right CMS for You
Compare CMS options on what matters later: editing experience, SEO control, hosting, cost and how easily you can leave. Choose with your eyes open.
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