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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 14, 2021
SEO
How Google Search Console Differs to Google Analytics and Why We Love It.
One shows how people find you, the other what they do next. See how Search Console and Analytics differ, and which questions each one answers best.
March 8, 2021
Ecommerce
Is Billboard Advertising Really Worth It In 2021?
What billboards actually deliver, how to measure outdoor advertising against digital, and the situations where the spend still makes commercial sense.
March 6, 2021
Ecommerce
Choose to Challenge: Women In The World of Marketing
The women shaping the marketing industry, the barriers that persist, and what agencies can do beyond a campaign post. A conversation worth continuing.
March 1, 2021
Social media
iOS14 Changes & Their Effects On Your Facebook Ads Campaigns
Apple's tracking prompt reshaped Meta advertising. See what the iOS 14 changes broke, what they mean for attribution now, and how to measure around it.
February 19, 2021
Marketing
Industry Update: Australia’s Media Bargaining Code
What the News Media Bargaining Code required, how Google and Meta responded, and what it changed for Australian publishers and advertisers alike.
February 11, 2021
Marketing
Consumer Behaviour in 2021: The Effects of COVID-19 On The Ways in Which Australians Shop
The shifts in Australian consumer behaviour that outlasted the pandemic: online-first buying, local loyalty and research habits. See what stuck, and why.
January 27, 2021
Marketing
A Guide to Creating Effective Pull Marketing Strategies
Pull marketing earns attention rather than buying it. See which tactics build demand, how they compare with push, and how to sequence them properly.
January 18, 2021
Branding
How Inconsistent Branding is Damaging Your Brand
Different logos, tones and colours across channels erode recognition. See the cost of inconsistent branding, and the guardrails that keep a team aligned.
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