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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
May 8, 2020
Marketing
The Marketing Industry’s Response to COVID 19
How agencies and brands adapted when budgets froze and messaging had to change overnight, and which of those habits were worth keeping afterwards.
March 30, 2020
Web Management
Managing Productivity, Client Communication and Team Morale During Coronavirus
What we learned running client work with a distributed team: communication rhythms, realistic expectations, and keeping morale up through disruption.
March 25, 2020
Web Design & Development
The Top 9 Obvious And Not So Obvious Reasons To Re-Design Your Website
Beyond looking dated: slow load, poor mobile, weak conversion, a brand that has moved on. Nine signals your website needs a rebuild, not a patch.
March 20, 2020
Web Design & Development
Why Be #1 When You Can Be #0? How To Boost Your Google Ranking
Ranking first is no longer the ceiling. See how featured snippets get chosen, how to format content to win one, and what it does to your click share.
March 13, 2020
Marketing
As Good As New: 5 Easy Ways to Repurpose Blog Content
One article can become a video, a carousel, an email and a talking point. Five ways to repurpose blog content without publishing the same thing twice.
February 26, 2020
Marketing
An In-depth Marketing Guide To Generational Targeting
Boomers to Gen Z buy differently and search differently. See how to segment by generation without stereotyping, and which channels reach each group.
February 7, 2020
Social media
Why Altruism Should Be Part of Your Social Media Strategy
Giving something away builds more goodwill than another promotion. See how generosity works on social, and how to keep it sincere rather than staged.
January 31, 2020
SEO
How On And Off Page SEO Drive Traffic
On-page work earns relevance, off-page work earns trust. See how the two combine to grow organic traffic, and which one to strengthen first on your site.
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